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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

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User Persona Survey Template: How to Properly Collect Customer Data in SaaS

Userpilot

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. This leads to improved brand awareness and differentiation from other brands. Dropbox invests in customer loyalty programs to drive word-of-mouth. Ahrefs uses video marketing to reach relevant audiences.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative.

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Six-and-a-half Philosophies for Experience Design & Innovation

UX Planet

TikTok , the most downloaded app of all time, broke a lot of design rules. Whether it’s a town with a waterfall called “falls,” a famous man who founded the area, or just simply differentiating an ‘upscale area’ from a ‘rough area,’ the events that happen at a location define it. Its concept, however, originates from musical.ly

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Urban Navigation Supercharged – With Viktor Eperjesy | ? Design Aloud

UX Studio

With a background in Business Administration, Management, and Leadership, he has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead. With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest.

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Furthermore, that differentiation needs to be defendable. In essence, we are trying to build a competitive advantage that we can sustain over time.