The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

User Testing 136

User Testing Customer Experience Product Research Startups 136

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. After $10M ARR the opposite is true, and PLG wins big time.

Naming 125

Naming User Testing Feedback Software Weak Development Team 125

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. At that moment it hit me: I didn’t need my car to be super clean all the time. Likely not.

Framework 121

Framework Reporting Tools Definition B2C 121

The Product Coalition

JANUARY 16, 2022

Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare. not necessarily in planning it but in making sure that it is fit for whatever value the company is looking to bring to their customers. What’s important to my company?

Roadmap 149

Roadmap Data Visualization Customer Experience User Testing 149

Modus Create

JUNE 30, 2021

Since we are right in the middle of the year, it’s the perfect time to revisit them. We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better.

Data Visualization 94

Data Visualization Research Software Reporting Tools Artificial Inteligence 94

ProductPlan

JANUARY 7, 2022

Customers’ needs and expectations change as well. Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. Markets and technologies change.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

The Product Coalition

NOVEMBER 15, 2020

We should develop a platform that will allow our customers to do it themselves. Customers in the specific market segment we are operating in are unhappy with the products our competitors offer. By bringing in new, innovative technology, we can deliver a product that customers are truly happy with.

Leadership 89

Leadership Definition Roadmap Strategy 89

The Product Coalition

MARCH 19, 2023

Watching closely how my younger daughter’s creative process evolves, I noticed a few different skills that she develops over time. Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice.

User Testing 139

User Testing Framework B2B Document 139

The Product Coalition

JANUARY 17, 2021

A large potential customer comes in, and you need to shift priorities to do whatever it takes in order to convert them. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. Let’s see why it happens.

User Testing 109

User Testing Customer Experience B2B Reference 109

The Product Coalition

OCTOBER 2, 2022

But you don’t know for sure, so now is the time to listen. Take for example a meeting with a large potential customer who is asking for a feature request as part of the deal. Now is the time to listen. Never assume you got it right until you talked directly to the customer. And second, how urgent is it for them?

User Testing 118

User Testing Customer Experience Enterprise Strategy 118

The Product Coalition

JULY 17, 2022

Product managers need to talk to customers. Here is what my boss once taught me about how to really listen to our customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that product managers must have direct access to customers.

Customer Experience 123

Customer Experience User Testing Workshop Data Visualization 123

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. Photo by Keagan Henman on Unsplash When I work with companies on their product strategy, or when I teach about product-led growth (PLG) I often work with people on their customer journey. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. We wanted to jump into this hot topic to see if we could marry our practical experience with Josh’s framework. Short on time? At Intercom, we’re in the thick of working through how to help our teams become more outcome-focused.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

The Product Coalition

DECEMBER 17, 2023

With any of our customers. Direct Competition These are the competitors that are more or less an equivalent of your product, as your customers see it. Unlike the ones listed on Google or some generic list, these are the products that your customers are actually considering before they make a purchase. Not a single one.

Technical Review 117

Technical Review Weak Development Team User Testing Systems Review 117

The Product Coalition

MAY 9, 2021

But there are times of real uncertainty that raise the bar on why and how to build a roadmap that will serve you well. Photo by zhang kaiyv from Pexels One of my customers recently shifted from a classic enterprise sales approach to a product-led growth model. The contrary is actually true: they plan harder and tighter.

Agile 131

Agile Roadmap Feedback Software User Testing 131

Revulytics

AUGUST 8, 2019

You’ll learn why product managers should focus on identifying problems for others to solve, how to set priorities more effectively, and how to spend less time doing other people’s jobs. When I’ve talked with product managers, on average, 47% of their time is spent in unplanned activity. I’m busy enough already. Where do I start?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Userzoom

DECEMBER 11, 2019

As we wrap up another thrilling and fast-paced year in the life of the experience industry, it’s time to take a quick breath, take stock of how far we’ve come and think about what’s in store for 2020. A better way to measure experience. A great CX starts with great XD (experience design), and great design requires user research.

Data Visualization 92

Data Visualization User Testing UX Research Software 92

Userzoom

DECEMBER 10, 2019

I have the experience of doing this. And I timed this to finish in about 20, 25 minutes, depending on questions. Three of the main ones that I hear from our customers. So that’s reason number one why I think, and why our customers tell me, that democratizing testing is important. Two other reasons to listen to me.

UX 84

UX User Testing Product Research Research Software 84