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391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

Product Innovation Educators

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. The leading brand cost about $150.

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The Rise of Modern Product Discovery

Product Talk

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. If you aren’t familiar with dual-track development, it’s the separation of product discovery from product delivery. Continuous deployment allows us to deliver value to our customers faster. ” – Tweet This. – Tweet This.

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10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” It’s a principle that aligns the interests of product, sales and customers around value, simplicity, and competitive advantage. So I spoke with some of the best sales leaders I’ve known and some amazing product leaders to get their insights.

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Top 5 Observational Research Best Practices

BrainMates

Observation is an important part of mixed methods user research. Whether observing people using a technology or system in the workplace, at home, or out in public, it can provide insights not available in quantitative data. Due to the volume of content being produced, the metadata task was often outsourced to a junior.

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Treat Your Career Like you Treat Your Products by Adam Warburton

Mind the Product

We all treat our products with care, respect, and diligence. We agonise over decisions and strategic direction, we think deeply about product direction, we care about the experience our customers get and the impact we have on our businesses. It’s like a chance bit of customer feedback that we end up devoting a two-year roadmap to.

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How Do You Know You’re Hiring a Good Product Team Member?

ProductPlan

Product leaders don’t often get many chances for hiring product team members. Additions to the product team must ramp up quickly. Stage 1: Reviewing the applications. When hiring product team members I’m also looking for adjectives and verbs that convey patience, curiosity, and a humble style. Are they team players?

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

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