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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. How long does an application have to prove itself, before the user moves on to something else? “The

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10 Product Strategy Mistakes to Avoid

Roman Pichler

When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. This can result in a Frankenstein product, a product that has a horrible value proposition and offers an awful user experience instead of creating real value for the users and the business.

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424: Lean product management – with Dan Olsen

Product Innovation Educators

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.

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The Ultimate Guide to Product Management for SaaS – SaaS Product Management explained by 10 SaaS PMs

Userpilot

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

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Product Management Insights: Selling Usage Analytics to Your CMO

Revulytics

Marketing technology budgets have soared as CMOs take ownership of the crucial customer-facing software that powers digital transformations. Software usage analytics can provide the boost to marketing technology stacks that will help marketing leaders uncover real insight to drive real business results.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. For example, an app that has regularly had five million Daily Active Users drops to one million. Huge spikes.

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

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