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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

How long does an application have to prove itself, before the user moves on to something else? As a mobile product manager, you have three days to delight your user before they turn to one of your competitors. Know Thy Customer—and Thy Enemy. Develop real personas that reflect your customers. Three days.

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What Exactly is a Product Strategy?

Roman Pichler

Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. This can result in a Frankenstein product, a product that has a horrible value proposition and offers an awful user experience instead of creating real value for the users and the business.

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Common Product Vision Board Mistakes

Roman Pichler

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Everyone who owns a smartphone”, “Business users and consumers”. Vision Captures Product Idea or Business Objective. Target Group is (too) Big and Heterogenous.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Five years ago they may have. But today, dashboards and visualizations have become table stakes. Brought to you by Logi Analytics.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. For example, an app that has regularly had five million Daily Active Users drops to one million. Huge spikes.

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391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

Product Innovation Educators

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. The leading brand cost about $150.