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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. Tweet This This can sound overwhelming.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

I’ve added a quick summary of the key insights from each book. The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building. The essence is rapidly building, putting it in front of customers and then, measuring how they respond to it. Each builds on the books before it.

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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. Customer success manager fundamentals, by Udemy. Mapping the customer success journey.

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Software Usage Analytics Guide for Product Managers

Userpilot

TL;DR Software usage analytics is the process of capturing, analyzing, and utilizing data on how users interact with your product. Marketing analytics is primarily focused on external data and metrics related to customer acquisition. in-app user behavior). How can you make informed decisions without the right insight?

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What is Marketing Research? Examples and Best Practices

Userpilot

It helps businesses gain broad insights when specific information is unknown. If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! Exploratory research is one of the initial steps in the marketing research process.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Hint: it starts with user feedback. Product market fit happens when you have identified your target customer (“market”) and you have built the right product for them. Prowly collected feedback and found that the feature that helped them grow was a media database. As a team from Poland, they tested their local market.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.