Product Innovation Educators
OCTOBER 30, 2023
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?
The Product Guy
OCTOBER 9, 2018
Fortunately, I was paired with a mentor, Vikas Batra, who has several years of product management experience in enterprise telecommunications hardware. Along the way, I have discovered several other key insights: Product strategy is ultimately a subset of business strategy. They may have additional color and suggestions.
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Product Innovation Educators
JULY 17, 2023
In the 1920s and 1930s, there was no absence of problems in telecommunications. When you have no absence of customer or user problems, if you’re reasonably intelligent, you can usually come up with the inventions and the necessary breakthrough new products. They had to invent all those things.
Johanna Rothman
JUNE 21, 2023
In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Users use the product. When the User is also the Buyer, as in a mass-market product, they might ask you for features.
Userpilot
AUGUST 12, 2024
Interested in customer segmentation analytics but don’t know where to start? We also cover: The benefits of customer segmentation analysis. TL;DR Customer segmentation divides clients into groups with shared attributes for in-depth analysis and personalized experiences. Examples from different industries. The purpose?
Intercom, Inc.
FEBRUARY 8, 2018
In his 2017 keynote, “The User Experience of Design Systems” , designer, artist and educator Rune Madsen dissects not just the oft-celebrated rewards of systems, but also the inherent risks that broad ones bring to the table. The user experience of design systems. Can you walk us through that?
Intercom, Inc.
AUGUST 20, 2020
Both her book Resonate: For Anyone Who Wants to Build an Audience and her documentary short Attention for Sale offer insights into how we are changed by ubiquitous technology, both individually and collectively – social media has transformed how we engage with one another, and that widespread, constant engagement is harming our focus.
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