Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. The School of Customer Success features the Customer Success Value Skills training course and certification.

B2B 130

B2B Certifications Product Management Product Manager 130

Product Management University

APRIL 8, 2024

For others, a market is a customer department like IT or HR. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Then, there’s all the in-betweens. For some, a market means a user or buyer persona.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. A higher percentage of your current customers keep paying and more new customers keep buying! There’d be no silos or competing priorities.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. We’ve compiled a comprehensive list of the most popular KPIs that mobile app developers are using to measure (and solidify) their apps’ success.

Feedback Software 244

Feedback Software Research Software User Testing Customer Experience 244

Alchemer Mobile

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Product Management University

FEBRUARY 12, 2024

Figure out which segments are experiencing the most success with your product and determine how much runway is remaining and the revenue potential. They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Gainsight

MARCH 12, 2024

Kevin Costner’s famous quote from Field of Dreams , “If you build it, he will come,” still inspires millions, but it doesn’t apply to your digital customer academy. Go through this exercise—solo or with your team—for the customer segments you’re creating courses for right now. Where are they in the customer journey?

Customer Feedback 52

Customer Feedback User Testing Feedback Software Customer Experience 52

Product Talk

MARCH 16, 2022

If we interview well, we’ll hear about a myriad of unmet customer needs, pain points, and desires—collectively called opportunities. This simple formula is how we create customer value (by delivering on opportunities) in a way that creates business value (by driving our outcome). In 2020, we expanded our course offerings.

Research Software 222

Research Software Product Research User Testing Data Visualization 222

Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.

Product Research 295

Product Research Research Software User Testing User Friction 295

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. Mistake #1 Starting with your own company’s goals instead of your target customers’ goals. “We What is Strategic Portfolio Management?

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Product Management Unpacked

SEPTEMBER 17, 2021

Of capturing customer feedback. And of the process for achieving product success. Of course,ownership of the processfor developing and improving products and services comes with its own set of rewards, as well as challenges. Ownership of the strategy. Of product development and improvement. Of aligning their teams.

Product Management 204

Product Management Product Manager Product Research User Testing 204

Product Management University

MARCH 16, 2023

In order to make your great idea come to life, you eventually have to prioritize development tasks by collaborating with target customers, stakeholders and other team members. How will user success be measured? Identify the customer outcomes that are most critical and the user job tasks impacted most.

Customer Feedback 246

Customer Feedback Customer Experience Roadmap Agile 246

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Gainsight

MARCH 4, 2024

Data is the objective pillar that drives every successful business. Its integration into every department helps teams reach success and contributes to higher-level revenue goals. By giving them training when and where they need it, you enable them to perform their work and to be successful.

Reporting Tools 52

Reporting Tools Data Visualization Onboarding KPIs User Testing 52

The Product Cafe

APRIL 14, 2024

You are managing products well and pushing out successful products, and your customers are happy, too. While there's a plethora of resources catering to aspiring PMs, the lack of advanced courses for senior PMs is a gap Moe Ali's Product Faculty aims to fill. Remember what Moe said about successful product leaders?

Product Management 52

Product Management Product Manager Customer Feedback Feedback Software 52

Intercom, Inc.

MAY 26, 2022

First contact resolution (FCR) is a metric that measures how often your customers’ queries are resolved after their first call, email, text, or chat session with your company’s support team(s). It provides a view on how efficient your company is at responding to your customers’ challenges. . What is a good FCR rate? .

Data Visualization 210

Data Visualization Customer Satisfaction Product Research Customer Experience 210

Intercom, Inc.

JULY 25, 2022

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement. But they’re facing big barriers.

Data Visualization 209

Data Visualization Reporting Tools Analytic Tools Technical Review 209

Mixpanel

APRIL 18, 2024

The 4 stages of a successful product rollout The best way to ensure a smooth product rollout is to have a phased approach supported by ample prep work. You don’t want to roll out a big feature to your entire customer base just to realize that there was a bug that the QA team missed. For example: What is the feature? How does it work?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

MARCH 8, 2024

Think of digital transformation strategies as your roadmap to success in the digital age. They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. Failure to meet these expectations can lead to customer churn and missed opportunities.

Enterprise 123

Enterprise Research Software Feedback Software Strategy 123

TechEmpower - Product Management

JULY 24, 2023

It’s part of our job to ask questions about their plans, challenge their assumptions, and suggest paths to success. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? will you leverage?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Sachin Rekhi

AUGUST 23, 2022

The methodology was a direct reaction to the failures of dot com era startups, including their focus on putting together elaborate business plans and enduring long product development cycles before launching to customers. So we did just that: hurried an MVP to market in a matter of months and got tons of early feedback from customers.

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

The Product Coalition

JUNE 18, 2023

That’s why I named my strategic product-led growth course ‘Unboxing PLG’. Being sales-led or product-led is a strategic decision of the company, that goes all the way up to the very basic business model you are betting your success on. Our Unboxing PLG course could help you navigate that journey to success.

Naming 128

Naming User Testing Feedback Software Weak Development Team 128

Intercom, Inc.

JUNE 16, 2020

Today we’re excited to bring you Scale , a place where we explore how industry leaders are propelling their companies forward – by keeping their customers front and center. What’s the CTR on our latest customer engagement campaign? As teams scale up, customers can easily turn from people you know into numbers you optimize.

User Testing 213

User Testing Customer Feedback Marketing 213

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. As product leaders you cannot ignore the full customer journey to make sure it makes sense. Give you the theory but deal with reality and the real challenges that come with it in everything we do — our courses, the CPO Bootcamp , strategic consulting , and this blog.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

The Product Coalition

AUGUST 31, 2022

Photo created with the help of canva I just completed a course at Product School, “Product Analytics Micro-Certification (PAC)™,” To commemorate this moment, I decided to write about product analytics in general. As a product manager, you’re concerned with everything that affects the success of a product. Is this product desirable?

Analytic Tools 107

Analytic Tools Data Visualization Certifications Product Management 107

Lenny Rachitsky

APRIL 18, 2024

Refusing to accept failure, they persuade others of their inevitable success. A successful pivot often entails focusing on familiar problems and refining previous solutions. They possess an unwavering conviction in their startup’s potential, even in the face of daunting obstacles.

Startups 87

Startups Feedback Software Crowdsource Customer Feedback 87

Gainsight

APRIL 8, 2024

The role of Customer Success has undeniably been one of change in the last few years. The Rise of Proactive Engagement Traditional customer service models focused on reactive problem-solving. There is an emphasis on the importance of tailoring interactions and solutions to individual customer preferences and behaviors.

Data Visualization 52

Data Visualization Research Software Analytic Tools Customer Feedback 52

Userpilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?

Customer Experience 98

Customer Experience Feedback Software Education Customer Feedback 98

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Onboarding KPIs 105

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 105

Gainsight

APRIL 12, 2024

Customer Success is paramount in driving product adoption. From a report, Gainsight found that 67% of respondents are using Digital Customer Success to effectively onboard and grow customer advocacy for their products. The answer: Digital Customer Education (CE). The answer: Digital Customer Education (CE).

Customer Experience 52

Customer Experience User Friction Customer Feedback Reporting Tools 52

The Product Coalition

AUGUST 28, 2023

It helps us meet customers’ demands, needs, and expectations. The first step is of course Planning, so let’s get to work. Planning Before beginning with the planning — also called the feasibility stage, you should understand your product, target users’ needs, customers’ demands, and of course SDLC.

Feedback Software 136

Feedback Software Reporting Tools Software Developers Software Development 136

Haines-Group

NOVEMBER 15, 2023

Organizations generally realize that they must manage Customer Experience to create meaningful customer value. In the process, critical aspects of how value is created for customers are missed as Product Managers furiously work to develop and launch products. Today, there are no successful products.

Customer Experience 78

Customer Experience Management Management Customer Satisfaction 78

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Gainsight

APRIL 9, 2024

Nick Mehta, CEO at Gainsight and Kellie Capote, Chief Customer Officer at Gainsight kicked off the event and dove deep into why communities are important within the workplace and how to start building them. We believe that community brings a sense of belonging to our customers.

User Testing 52

User Testing Feedback Software Customer Experience Framework 52

The Product Coalition

DECEMBER 21, 2021

Executives have been watching the success of product led scale ups and are kicking off transformation projects to rapidly establish or scale their product management capability. They do not set the menu, cook the food or plate it up for customers. A delicate balance of ingredients makes for a successful apprenticeship: Exposure? —?spend

Product Management 167

Product Management Product Manager Weak Development Team Management 167

The Product Coalition

JULY 6, 2023

To build a successful SaaS company today, you must understand product-led growth and build it into your business and product from the very beginning. First, it’s crucial to create a culture of being customer-centric. The mindset everyone on your team needs to have is that end-user customer feedback and pain are not to be shoved aside.

Research Software 112

Research Software Feedback Software User Testing Product Research 112