This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. How are we building production-quality software?
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve.
This report contains data from the following app categories: Finance. Personal Services. Media and Entertainment. Business Services. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Food and Drink.
In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. Understand customer emotion by gathering, measuring, and acting on feedback to make product decisions.
Pinterest, positioned uniquely as a visualdiscovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. Its feedbackloop is a mechanism whereby strong engagement with a video rapidly leads to more similar content beingshown.
Edwards Deming wrote, “In God we trust, all others must bring data.” ” Product people hold on to this as a mantra – how else can we defend ourselves from random requests? – but we’re not always taught how best to use data. So you’re always better off collecting more data.
There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. How to use data.
Gaming data is one of the most valuable sources of information out there. . gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. You need an analytics solution and data strategy that can help make that information useful. . What Is Gaming Analytics?
But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! While we can hypothesize that the lack of Vitamin D certainly contributes to grumpier customers in the gloomier months, we needed data to support our claims.
Todays Fintech disruptors and neobanks are igniting our brains reward centers with flashy visuals, gamified challenges and social interactivity that practically beg us to keep coming back for more. It ultimately changes how we think about financial services. Today, clients expect more than a basic straightforward financial service.
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. Data included: Ratings and reviews.
He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.
Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. Ethical frameworks for product development. The Black Mirror Test. Listen if you’d like to learn more about.
Product Intelligence software helps teams use their customer data to build great product experiences. Product Intelligence is a response to these shifts—changes in how we interact with products, and how companies are competing to retain, delight, and engage customers. Data Literate. Choice and Experience.
Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. Landing your first or even your second job in product can be really tricky.
Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. Is product management an art or a science? Evidence-based product strategy. Empowered teams.
Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion. If you want industry-specific data for 2022, download the full 2022 Mobile Customer Engagement Benchmark Report here.
Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. Summary of some concepts discussed for product managers. [2:14]
Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Games (mobile games, gaming studios, etc.). What a year for news.
Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?
That’s the situation that Simprints found itself in when they decided to treat their hiring process as a product and start iterating. Maximillian Bevan (Director of Product) and Alex Yang (VP of Engineering) joined us to talk about how and why they’ve made these changes. Data-driven Recruitment. Talk to us.
The following is an excerpt from my upcoming book, Continuous Discovery Habits. This is why digital products are never complete. Most product teams are devoted to serving their customers and when they hear about a need or a pain point, they want to solve it. It’s the opening to my chapter on Opportunity Mapping. Tweet This.
Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. White paper research and expert evaluations can be done quickly and economically.
Governments, corporations, and innovators are embracing its potential to redefine how we handle data, security, and transactions. Its decentralization magic is unlocking new ways to secure data, ensure transparency, and streamline operations. From a niche concept embraced by tech enthusiasts, it’s evolved into a global phenomenon.
Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Companies analyzed in our report. TL;DR Month-1 retention rate measures the percentage of users who continue using a product one month after sign-up. Check our product metrics benchmark report.
From the continued rise of mobile commerce to virtual-reality try-on tools and AI customer service, some consumer trends have proven to be evergreen while others fall out of fashion in a season. To help you better understand the mind of today’s consumers, we’ve broken down 10 key insights for e-commerce from our 2025 global report.
Few people have more experience in leading product teams than Joff Redfern. Now the VP of Product at Atlassian, he’s held similar roles at LinkedIn, Yahoo!, He joined us to talk about keeping an open mind, and how he uses the metaphor for building a better shipyard to create great product teams. The history of Product.
To do that, he had to get to his “Aha moment” Now based in Berlin as the Head of Product for the Offerista Group, he ran through his process with us. Abdo’s article on Aha Moment Analysis , and the short version – 9 “quick” steps to discover your product’s Aha moment. without prior knowledge of data science.
What does it have to do with product management or product design? TL;DR Product dogfooding is a testing practice. It involves teams using their own product internally to identify issues and opportunities for improvement. Use surveys , interviews, session recordings, and productanalytics to gather insights.
Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io Finding product/market fit. Using data and metrics.
Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy.
One of the hardest skills for product people to acquire is that of saying no. Gal Josefsberg, VP Product Management at Guidewire and a guest lecturer at General Assembly, has spent a lot of time thinking about how to create, manage and recognise a good idea. Scalable Data Science. Artificial Intelligence. Talk to us.
Jimena Almendares has held senior product roles and leadership positions at Zynga and Meetup , and now runs the Global Expansion efforts for Intuit. She has plenty of great stories to tell from those roles, but it’s her time as Chief Product Officer at OKCupid that we wanted to talk about. How to observe patterns in data.
When you want to learn about the state of product management across Asia, there are two people who come to mind: Adrienne Tan (CEO and co-founder of Brianmates in Sydney) and Colin Pal (Chief Product Officer, Caterspot in Kuala Lumpur). That tiny little widget has implications for how someone might use and conceive your product.
However, generative AI, a relatively new area, has become a game-changer in data generation and content creation. Generative AI develops new data that resembles existing data while adding distinctiveness to it using machine learning techniques. To produce fresh data, each of these models employs a distinct approach.
At Mind the Product our mission is to further the craft of product management by bringing together product people of all stripes to share their stories and experiences. So without further ado, here are the Top 10 Product Management & Design Videos of the year: 1. 20 Years of Product Management in 25 Minutes.
A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.
Until only a few years ago, large companies had an IT advantage over their smaller rivals – some commentators still give large companies an advantage when it comes to the use of Big Data. More and more, we also need to build products and experiences that are Enjoyable – focusing on how the thing we have created makes people feel.
If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. The best tool should let you target users based on in-app behavior , segment, device type, or even past engagement. Audience targeting.
In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead.
Modern technology brings patients better and more comfortable service. But for this to work, healthcare workers need to feel as if they had always used these tools. But not only doctors take care of our health; we can choose from many digital products helping us perform and live better. Wearables and DataVisualization.
A long-time veteran of the travel industry and now the VP of Product at rewardStyle, Ben shared some easy-to-use tips on how to get better at something you do almost every day. Using data to tell a story. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the episode. Using WIIFM to your advantage.
Photo by charlesdeluvio on Unsplash The success of a product, apart from the product itself, often hinges on how a company chooses to leverage its monetization opportunities. Both are entirely valid — as are many of the other more common product monetization strategies. Update pricing options. Think user-centric optimization.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content