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The ultimate marketing technology stack for 2019

Intercom, Inc.

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

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Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

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How to Choose CDP Tools: A Guide + Alternatives

Userpilot

Understanding how to choose CDP vendors that help you harness data, make the most of the insights you gather, and drive growth is a tricky challenge. In this article, we’re going to unpack what a customer data platform (CDP) is, explore the best tools out there, and share a few attractive alternatives.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

By now, we’ve all received those hundreds of COVID-19 emails from services that we maybe used once 10 years ago. For one, we didn’t want to spam all our users and so we used our own data in Intercom to identify dormant users and took them off the list. We believe it’s the right thing to do.

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Navigating the unknown: How contact tracing app Rippl is using Intercom to guide New Zealand into the “new normal”

Intercom, Inc.

The PaperKite team, which is made up of approximately 30 UX researchers, UI designers, and developers, has partnered closely with the Ministry of Health and local government across New Zealand. I am particularly impressed by Rippl’s approach to information collection, which embodies the principle of data minimisation.”.

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A Maturity Model for Data Management (& Where Your Team Fits In)

Amplitude

So, you could say we’ve seen our fair share of strategies for managing incoming event data. Strategy #2: Approval Workflow - Intermediate Maturity in Data Management. Strategy #3: Event Planning Workflow - Advanced Maturity in Data Management. Data Management Strategy #1: Cleanup Workflow. Maturity Level: Beginner.

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Customer service teams are all too often drowning in angry, repetitive tickets, and yet, we don’t seem to focus enough resources on tackling the reasons behind it.