Remove Definition Remove Differentiation Remove Inbound
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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision. Liam: Definitely.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

The key to understanding which level you are at lies in understanding where your differentiation is?—?at While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. It definitely wasn’t the first handheld computer.

Education 158
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3 Ways To Educate the Market That Actually Work

The Product Coalition

The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). It definitely wasn’t the first handheld computer. Each level requires a different marketing strategy.

Education 146
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Understanding your ideal customers and how to sell to them

Intercom, Inc.

The other thing was that we believed sales at its core was about result-driven communication – and if this was true, by definition we needed to focus mainly on creating communication software for people doing inside sales. We’ve definitely heard that story before. Then we also look at inbound as a separate function.

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Dear Strategy: 058 SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy

That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level. Inbound and Outbound Marketing. Well, three years on, I definitely appear to have lost the war on terminology, which is all well and good as it turns out.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Many definitions of product-market fit are murky, and the pathway to get there even murkier. More than one expert we spoke to pointed to Lenny Rachitsky’s definition matrix, which optimizes for retention, growth, and profitability. And this is what we heard. The problem with defining product-market fit.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content. Joei: Yeah, I definitely felt that I was exposing my personal life quite a bit on the docu-series. Joei: Definitely.

Marketing 118