Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. And that, by definition, will allow them to be more effective. ” Similarly, a product strategy is NOT a marketing plan.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 142

Education Marketing Weak Development Team Advertising 142

Lenny Rachitsky

APRIL 9, 2024

As I often do when thinking about a question, I ran a poll on Twitter and LinkedIn asking which core skills of product management folks think are most likely to be impacted/replaced by AI. That being said, I can definitely imagine AI tools will get good at pointing out UX challenges and suggesting best practices.

Data Visualization 119

Data Visualization ChatGPT Research Software Product Management 119

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? My answer would be yes, definitely. Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Here’s why. Convenience Bias.

User Testing 100

User Testing Customer Feedback Feedback Software Marketing 100

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

NextBigWhat

DECEMBER 28, 2020

As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. NoCode + API Product Management. It’s time to stitch them together and I believe, NoCode Product Management is going to be a crucial role in enabling businesses to go digital. Community).

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Ask Benny

JANUARY 25, 2020

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. But what do these words really mean?

Marketing 59

Marketing User Testing Research Software Product Research 59

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Learn more about them at PDMA.org.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

BrainMates

FEBRUARY 12, 2020

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. What is a market-driven product? What is a market-driven product? A Two-Tier Definition Of Market-Driven Product.

Marketing 52

Marketing User Testing Research Software Product Research 52

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. So it’s no surprise that storytelling has become such a popular part of brand marketing. And yet, all this emphasis on storytelling glosses over the quality that’s even more crucial for a brand’s content marketing to find success: personality.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

BrainMates

JULY 31, 2023

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. In fact, the essential purpose of product management is to execute the principles of innovation.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Johanna Rothman

MARCH 14, 2024

Your previous managers and potential managers don’t see the value of someone in your position. That’s because these managers think agile coaching and Scrum Mastering is a staff job, not a line job. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value.

User Testing 99

User Testing Agile Banking Consulting 99

Userpilot

OCTOBER 13, 2022

How can product managers avoid building parity products? Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. Product-market fit is a good indication of how competitive your product is.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Accidental Product Manager

APRIL 19, 2021

If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store. However, independent bookstores are still in business and it’s because of what their product managers have done that they are still around. Dealing With The Problem Of Amazon.

Books 118

Books Product Management Product Manager Events 118

Ask Benny

JANUARY 25, 2020

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

, Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

The Product Coalition

DECEMBER 5, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

Why should product managers involve themselves with prioritizing technical debt? When it comes to technical debt many product managers do not like to get involved. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Semantic Differential Scale 5. Quickly jump to the best suitable section of this article ? Satisfaction Scale 2. Likert Scale 3. Star Rating 4.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Product Management University

DECEMBER 13, 2019

Before you build products or features or create any positioning, start with the solution — the customer’s definition of what they’re doing, why it’s critical to their business and the obstacles standing in their way. Want to learn the easy way to define solutions before you build or market them? Related Articles.

Research Software 100

Research Software Product Research User Testing Workshop 100

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. Not the customer and definitely not the organization. You, as I, might discover new markets and new products. That allows me the most flexibility in my product development.

Customer Experience 86

Customer Experience User Testing Feedback Software Workshop 86

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? Customer Success (CS) definitely owns one part of the journey, but not until after a contract is signed.

Education 52

Education Customer Experience Data Visualization Advertising 52

PMLesson's Ace the PM Interview

JULY 22, 2020

One of the most frequently asked questions from those aspiring to enter the product management field is: how technical do I need to be if I want to be a PM? PMs build and manage technical products. In this article, we will explore how technical a good product manager should be. Do I Need to Be Able to Code?

Reporting Tools 90

Reporting Tools Research Software Analytic Tools Data Visualization 90

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. And what it’s not.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

The Product Cafe

MARCH 24, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Pricing-based positioning which emphasizes competitive pricing.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Mind the Product

JULY 24, 2018

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Pilot units can be used most effectively for sales and marketing purposes: demo samples, collateral development, trade show inventory, and so on. You can read his earlier posts here and here.

User Testing 73

User Testing Management Management Feedback Software 73