Remove Definition Remove Differentiation Remove Positioning Remove Technical Review
article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

article thumbnail

He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. I wanted AfterHour to build on that element of verification and trust, and the way we do it for all users is by connecting anonymous accounts to real financial institutions to verify real trading positions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

article thumbnail

AI-Washing

Mironov Consulting

  For the last 6 months, many of my discussions with product leaders have been about how to apply good product fundamentals to AI – when so much of the broader conversation is shallow or technically suspect or reduces everything to generative apps.   The hope is for positive press coverage but few serious end users.

article thumbnail

Dear Strategy: 065 Analyzing Competitors in the Technology Space

Dear Strategy

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . So, I would definitely recommend that you go back and refer to that episode if you have a chance. Now, that’s not to say that features aren’t important.

article thumbnail

A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. Counter-positioning. Yet they were extremely slow to do so.

Strategy 212
article thumbnail

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.