Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap
Roman Pichler
JULY 8, 2024
1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.
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