Remove subscribe-to-the-accidental-product-manager-newsletter
article thumbnail

Product Managers Prepare To Tap Into The Superfans

The Accidental Product Manager

Clearly, for the product managers who promote musicians this was a major setback. However, product managers are never stopped for long and virtual concerts that were delivered online were then quickly created. That has helped artist product managers to zero in on their superfans.

article thumbnail

How Can Product Managers Stop Copycat Products?

The Accidental Product Manager

Copycats can only be stopped if other people stop selling them Image Credit: [cipher] The goal of every product manager is to create a popular product that our customers want to purchase. If our product becomes too popular, there will be other companies that start to make copies of our products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Managers Find A Way To Turn A Profit

The Accidental Product Manager

The WhatsApp product managers may have come up with a way to make money Image Credit: Marina Stroganova. So just imaging this scenario: you are the product manager for a wildly successful mobile application. As a product manager, how would you go about transforming your free-to-use service into a money making machine?

article thumbnail

Product Managers Want To Know: Does Scarcity Work?

The Accidental Product Manager

Product managers want to know if telling their potential customers that there are limited supplies of a product really works. The Concept Of Product Scarcity Any of us who have bought a book on Amazon or made other online purchases are familiar with the message: “Only 2 left in stock – order soon.”

article thumbnail

Product Managers Start To Go Directly To Their Customers

The Accidental Product Manager

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

article thumbnail

Product Managers Race To Capture The Indian Streaming Music Market

The Accidental Product Manager

If the user subscribes to the music streaming service, they can listen to music from one specific artist or a specific set of songs. Product managers at other streaming services need to realize that Indian consumers are flocking to Gaana, analysts say, because it has been built for them. Image Credit: Gabriel Jorby.

article thumbnail

How Product Managers Can Make Something Old New Again

The Accidental Product Manager

Even existing products can be made to seem to be hip Image Credit: Mike Mozart. So here’s a classic problem that product managers are faced with all the time: you are responsible for an established product. What are you going to do to get customers interested in your older product ? Time has passed.