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Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. These are classic inflection points for a development team.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). It attracts people (who’d otherwise be strangers) to become your customers.

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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

Product managers and their teams start with enthusiasm, hit the ground running, and create a solid roadmap. Facing a company funding deadline, we pivoted to a new market with more potential. The whirlwind of change, driven by intense collaboration with design and engineering, was short-term focused — almost to a fault.

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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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Malte Scholz: Ideas and Execution Create Innovation

The Product Coalition

A design and engineering approach that has become more important than the technologies that benefit from it. Probably on par with “ speed to market. Speaking of markets, let’s take a look at the product management platform market. Luckily, I have a great team by my side to make it happen.

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Run Less Software

Intercom, Inc.

by Rich Archbold, Senior Director of Engineering at Intercom. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. When I say “execute”, I don’t simply mean the engineering challenges of building something. The same is true in software.

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7 Ways API & SDK Solutions Help Product Managers Move Faster

The Product Coalition

As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases. instead, carefully chosen tools and processes help PMs and their teams gain efficiency. Here’s how working with APIs and SDKs allows PMs (and the engineers they collaborate with) move faster than ever before.