Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
In product development, we often use the words, “user” and “customer” interchangeably. The telco product/program managers were our Customers, because they bought our products to integrate into their products and services. I called that program manager my Customer. Often, senior management is the Buyer.
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