Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
The telco product/program managers were our Customers, because they bought our products to integrate into their products and services. When We Might Have Access to Users As a program manager, I worked closely with their program manager, to integrate our product into their product. I called that program manager my Customer.
Let's personalize your content