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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. Use platforms where you can measure engagement.

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The engineering mindset | Will Larson (Carta, Stripe, Uber, Calm, Digg)

Lenny Rachitsky

Brought to you by DX —A platform for measuring and improving developer productivity | OneSchema —Import CSV data 10x faster | Vanta —Automate compliance. Prior to joining Carta, he was the CTO at Calm and held engineering leadership roles at Stripe, Uber, and Digg. The first rule of strategy is to write it down.

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Effective communication with software engineers

Mind the Product

In today's article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it's important [.] Read more » The post Effective communication with software engineers appeared first on Mind the Product.

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Algolia’s Sarah Dayan on what sets a staff plus engineer apart

Intercom, Inc.

When you reach senior level on an engineering track, you’re expected to be optimal in your hard skill set. Despite not having a formal education in engineering, Sarah landed a job as a developer in the French consultant Grand Manitou. Then, four years ago, in 2018, she got a job at Algolia as a software engineer.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. In this talk, Anne Steiner and David Laribee will delve into the interconnectedness of Developer Experience and Product Manager Experience.

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing. Let’s explore how and why this matters.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

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The Product Dev Conundrum: To Build or Buy in a Digital World?

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business. How do you help your engineers get on board with buying instead of building? What happens to the business if the product provider switches off the service that was bought?

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To Build or Not to Build: Creating Great Products and Avoiding Overengineering

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business. He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly.

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Use Product Management Today’s webinars to earn professional development hours!