The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Product Innovation Educators

OCTOBER 28, 2024

Their diverse background offers valuable lessons for product managers looking to improve their innovative thinking techniques. Throughout our conversation, we explore insights from their creative process that can be applied to product innovation and management.

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Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. But that’s okay, because once we know where the weak spots are, we can fix them.

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Lenny Rachitsky

MAY 20, 2025

He most recently ran Product Management, Marketing, and Partnerships across Square while reporting to the CEO. Over a nine-year tenure, he also held various General Manager roles with full P&L responsibility, including the flagship Point of Sale business. Subscribe now. But there is a reason for it, born of hard-won experience.

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Productside

APRIL 2, 2025

Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. How: Whats your unique approach? Whats frustrating them?

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Data Visualization User Testing Product Research Reporting Tools 177

The Product Guy

AUGUST 1, 2019

What do you do when your team is working their socks off and yet they are getting little credit for the work being done, mainly because the team isn’t able to set concrete expectations with the stakeholder? This obviously reflected as a failure to deliver on part of the engineering team. THE CHALLENGE. THE CAUSE.

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The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

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Roman Pichler

JUNE 7, 2021

Be Clear on When to Involve the Stakeholders and Development Teams. Complex and high-impact decisions, however, are best made together with the stakeholders and development teams. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

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The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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Productside

MAY 27, 2025

Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. But its product management journey has been far from smooth. Its a product strategy problem.

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Intercom, Inc.

OCTOBER 13, 2020

ML products also require us to manage relatively large technology risks – this is an area where, unlike in most other product development, technical limitations might render the entire design impossible. Resolution Bot is a product that automatically answers the repetitive questions faced by customer support teams.

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Roman Pichler

JUNE 1, 2020

The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor user experience, and consists of a loose collection of features. But do not accept inappropriate behaviour and do not allow people to treat you like a project manager, team lead, or personal assistant.

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Product Innovation Educators

MARCH 8, 2021

How product managers can get their teams on the same page. Effective product managers are good communicators and can get team members aligned to meet the objectives of a product. Stefano Mastrogiacomo, a project management professor, consultant and author fascinated by human coordination, joins us. .

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Roman Pichler

OCTOBER 5, 2021

A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me. The Product Backlog is Too Big. Third, they can be tested.

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Roman Pichler

MAY 11, 2021

Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” ” But do not allow people to dominate and tell you what to do, and don’t agree to a weak compromise.

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Weak Development Team Product Research User Testing Customer Experience 362

Roman Pichler

JANUARY 11, 2022

For example, the guidelines I have developed for the GO product roadmap template directly apply to the roadmap in figure 1. This can help you tie individual learning goals to team and department goals. First, reflect on your current product management skills and determine any gaps and shortcomings in your current skill set.

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Roman Pichler

JANUARY 22, 2024

2] Figure 2: A Sample Product Portfolio Strategy If you are familiar with my work on product strategy , you’ll recognise the structure I’ve used in Figure 2: It is based on the Product Vision Board —the tool I’ve developed to capture a product vision and a product strategy. Who Creates and Manages the Product Portfolio Strategy?

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Roman Pichler

AUGUST 11, 2020

It can also result in a large product backlog and high development cost: The greater the number of people who should benefit from your product is, the more diverse their needs are likely to be, and the more features are usually required to address them. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.

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The Product Guy

FEBRUARY 27, 2020

At JCDecaux, I led the development of an information kiosk for airport passengers. Passengers are also able to view hotel information and use the devices to speak to the sales team of the hotel. In addition, choosing the wrong product management framework added to the failure of the launch.

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User Testing Weak Development Team Product Research Customer Experience 419

Roman Pichler

APRIL 5, 2022

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. State objective and agenda. Close the meeting.

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The Product Guy

APRIL 9, 2020

What about stepping up to lead a team while a coworker is out on leave or joining a new team and having to earn their trust in less than a month? . Using existing behavioral and habit formation research, I developed and employed a simple and effective framework. Or work with a difficult person, period? Existing model.

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Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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Roman Pichler

SEPTEMBER 7, 2021

This helps align the stakeholders and development teams, as I discuss below, and acquire a budget if required. No matter how well thought-out your product roadmap is, it is worthless if the key stakeholders and the development team members don’t understand and support it. Actionable.

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Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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The Product Guy

JANUARY 7, 2025

Product managers live and breathe this approach, diving beyond symptoms to address root causes. A Story to Start During my time consulting with a Fortune 500 financial services company, I encountered a significant challenge they faced with the rollout of a digital platform aimed at streamlining client account management.

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Productside

MAY 15, 2025

Productside | Product Management Courses & Training Writing Effective Product Requirements to Drive Outcomes Most product managers dont set out to write bad requirements. So the team builds it without questioning whether it fits the strategy or delivers value to the customer. Theyre under pressure to deliver.

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Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

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The Product Guy

JULY 18, 2019

Product development roles and “product” as a discipline are rapidly evolving within technology companies. Product Management at scale has also evolved but at a slower pace. At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product.

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Weak Development Team B2C Customer Experience Advertising 344

The Product Guy

APRIL 9, 2019

The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level. Journey Into the World of Strategy.

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Roman Pichler

AUGUST 12, 2024

Listen to the audio version of this article: [link] The Core Product Team Product teams come in different shapes and sizes. But all product teams I have seen consisted of the person in charge of the product—the product manager or Scrum product owner —and development team members.

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Roman Pichler

JUNE 7, 2022

While common sense suggests that managing a product without the right measurements is not a sensible approach, I’ve seen product teams who did not use any KPIs. Consequently, these teams relied on: Anecdotal feedback : “Customers love our product, they told me so.” Don’t forget to regularly review and adjust your KPIs.

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Roman Pichler

MAY 5, 2020

A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. A platform owner who manages a platform as a collection of shared software assets. A portfolio owner who manages a group of (related) products. None is per se better or worse.

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Roman Pichler

FEBRUARY 9, 2022

For example, I’ve seen organisations where the Scrum Masters work with HR and the development teams to recruit new team members. Process and collaboration : Teach agile values, principles, and practises to the product owners, development teams, stakeholders, and management.

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The Product Coalition

AUGUST 2, 2023

Develop a Rummy Game — Comprehensive Guide to Card Game App Introduction Card games have a rich and storied history, that attracts players of all ages across the globe. With the enlargement of smartphones and mobile apps, traditional card games like Rummy have found a new digital home, opening up exciting opportunities for game developers.

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Lenny Rachitsky

MAY 15, 2025

Scale through platform investment: Rather than custom solutions, Revolut builds scalable platforms that enable a team of 300 people to ship credit products monthly across 50 countries—a function that typically requires 2,000 to 3,000 employees at traditional banks.

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