Product Talk

APRIL 9, 2025

Today, Ill be covering the most common usability issues that arise when developers start working with a new API. Customer-facing APIs are products. When engineers encounter friction when learning a new API, it reduces their likelihood of having success with your product. Watch as the customer reviews the documentation.

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Product Research Software Review User Testing Technical Review 137

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success. Thomas: Awesome.

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Data Visualization Reporting Tools User Testing Customer Feedback 211

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? A good place to start is by creating user personas.

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Messaging Research Software User Testing Analytic Tools 111

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

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User Testing Customer Feedback Feedback Software Customer Experience 249

The Product Guy

SEPTEMBER 12, 2017

Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

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Messaging Framework Feedback Software Research Software 105

Alchemer Mobile

FEBRUARY 21, 2025

Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customer feedback. In this post we explore how to effectively incorporate open text analysis into your CX survey strategy to unlock those deeper customer insights. Why are we losing customers to competitors?

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Customer Feedback Feedback Software User Testing Data Visualization 113

Alchemer Mobile

AUGUST 19, 2024

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

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Product Research User Testing Customer Feedback User Friction 172

Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. But over time, customer needs evolved. I will discuss why in just a second.

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Data Visualization Analytic Tools Research Software User Testing 105

Alchemer Mobile

JULY 29, 2021

Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Create products and release features customers want.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

Userpilot

MARCH 9, 2025

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.

Research Software 82

Research Software User Testing Analytic Tools Feedback Software 82

Userpilot

AUGUST 12, 2024

Your homepage is one of the first points of contact a user has with your business. They may abandon the page if the messaging and positioning are confusing or contradictory. Develop a value proposition. Learn from Anthony how to rewrite your homepage with sharper positioning and messaging. Build user trust.

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Product Innovation Educators

NOVEMBER 14, 2022

We thought about how we could shift that to a more positive experience and cut down on pain points. ” Make sure all those pieces are tight—you understand what you’re selling, the typical emotion, who your customers are, and how they find your product. We had to be really tight on that messaging.

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Product launches Development Team Review Technical Review Customer Feedback 254

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. We then jammed those models into our platform so that customers could access the outputs in many ways.” You also have a mobile app that sends similar messages via push notifications.

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Product Research Data Visualization User Testing Research Software 265

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. Sound familiar? Which features need attention?

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Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

NOVEMBER 27, 2024

By analyzing user rage clicks , extended pauses on specific screens, hesitant mouse movements, or back-and-forth navigation between pages, teams can quickly identify pain points that hinder the user experience. Analyze paths taken by churned users Struggling with customer churn but not sure why your users are leaving?

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Data Visualization Analytic Tools Definition Customer Feedback 105

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

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The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader).

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User Testing Research Software User Friction Customer Experience 158

Alchemer Mobile

AUGUST 26, 2021

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. Why you should be collecting in-app feedback.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. It guides product managers through the complex landscape of what customers need, want, and how they behave.

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User Testing Product Research Market Research Research Software 280

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

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Technical Review Product Manager Product Management Onboarding KPIs 398

Intercom, Inc.

AUGUST 18, 2021

There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).

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Product Research Data Visualization Customer Feedback User Testing 232

Userpilot

MAY 27, 2025

So you can better analyze in-app behavior, whether you’re an app developer, product manager, or part of a growth team looking to optimize every tap, swipe, and session. Mobile app tracking captures data on how users interact with your app, including actions such as screen views, button taps, session length, and feature usage.

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Analytic Tools Research Software Feedback Software Data Visualization 96

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. Prioritize features based on what your customers need.

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User Testing Customer Feedback Customer Experience User Friction 111

Userpilot

SEPTEMBER 16, 2024

To answer this, let’s explore: What a market development strategy is. Real-life SaaS examples of successful market development attempts. A step-by-step process to build a viable market development strategy. Product development : Focuses on creating new products or enhancing existing ones to meet the needs of your current market.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Product Talk

DECEMBER 18, 2024

I did classic web development before there were frameworks back in the ’90s. Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them. We can all work to develop our own habits.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Intercom, Inc.

NOVEMBER 21, 2019

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

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Customer Experience User Testing Customer Feedback User Friction 34

Userpilot

APRIL 30, 2025

Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. Friction points, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. Segment users in Userpilot. Pro tip: Limit carousels to 35 slides to avoid overwhelming users.

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Analytic Tools Feedback Software Data Visualization Customer Experience 97

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

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Feedback Software Analytic Tools User Testing Customer Feedback 144

Product Management Unpacked

MAY 19, 2021

In my case, it took three PCs, two monitors, a smartphone, and five messaging platforms simply to publish this post. Give me an all-in-one solution to compose and communicate, and I’ll be your first customer! Many products simply don’t cater to their users’ needs. Learn these skills and create fervent customers.

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Product Manager Product Management User Friction User Testing 193

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

Reporting Tools 98

Reporting Tools Feedback Software Branding Finance 98

Userpilot

JULY 23, 2024

The product development life cycle is an exciting and complex process. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. TL;DR The product development life cycle is the systematic process of taking a product from an idea to its commercialization.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Product Talk

JANUARY 31, 2024

If you’ve already begun to develop continuous discovery habits, maybe one of these stories will remind you of something you’ve experienced somewhere in your journey. The platform and web application he works on, finfire, connects Netfonds with their customers, their clients, banks, and insurers.

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Product Research Reporting Tools Feedback Software Customer Communications 310

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Intercom, Inc.

MAY 11, 2018

In order to avoid confusion and delays, you should develop a live chat etiquette that sets the standard for your messaging. At Intercom, we always aim to be friendly, prompt, personal and enthusiastic on live chat with leads and customers. Be perceptive. Learn as you chat.

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User Friction Customer Experience Messaging Naming 196

Intercom, Inc.

APRIL 30, 2018

Having this information from the very outset is key as the conversation develops, and allows you to be selective about who you talk with in the first place. Urgency is one thing but you will also need to parse the context of your lead’s message right away so make every question counts. Judge the urgency of the conversation.

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B2C Research Software User Friction User Testing 214