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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

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A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

Userpilot

Shows how to leverage PLG strategies to boost the value of your SaaS business. Revenue-based valuations are more suitable for SaaS startups because it doesn’t take into account upfront investment which affects SDE or EBITDA negatively. Likewise, an accurate valuation matters a lot when you’re planning your exit strategy.

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How to Develop a Strong Product Strategy in 2021

Userpilot

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? Discovery and Experimentation as Part of Product Strategy 5.Where Where to start – Product Discovery vs Product Strategy How Userpilot Helps. What is a product strategy?

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. This document will serve as a reference.