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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118
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The 5 types of Product Differentiation

Department of Product

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Market research, differentiation, and positioning are necessary to prepare for the product launch. Be in charge of the product vision.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

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Product Parity: What is it and How it Can Hurt Your Product Growth

Userpilot

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Also, check how it fits into your product vision. Risk losing competitive advantage.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

They lack vision and lead nowhere. Many companies lack differentiation strategies and drive product development by copying competitors. Many companies lack differentiation strategies and drive product development by copying competitors. Strategic value is about aligning features with the company’s vision and long-term goals.

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340: Lean product development – with Steve Stucky

Product Innovation Educators

Teams meet frequently and communicate, and the vision and work are visualized using Scrum. Facilitated acceleration events are also impactful. A Market Requirements Event prioritizes product requirements in one to three days, rather than the months this process usually takes. Another event is PARM (Project And Risk Mitigation).