Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. It's important to be as specific as possible.

User Testing 120

User Testing Document Product Marketing Marketing 120

Andrew Chen

JUNE 3, 2019

Why most VCs typically invest in only one startup in a given business category. . The math of startups and venture capital. Of all the topics of the book, one of my favorites has to be the math of startups and venture capital, because it gives us a perspective on the life and death of startups as a whole. The J-Curve.

Startups 109

Startups Reference Books Finance 109

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This could provide the springboard for the effective positioning of your product.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 108

Education Marketing Weak Development Team User Testing 108

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

OCTOBER 16, 2022

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). Next, remember to keep your vision at the center of your product enhancements. Continue to test the strength of your product-market fit.

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Userpilot

SEPTEMBER 20, 2022

It was developed by Steve Blank and popularized by Eric Ries in The Lean Startup. The aim of the Customer Validation stage is to develop a differentiation strategy and the sales funnel and to close the first deals. Finally, it helps teams to achieve the product-market fit faster. It considerably delays the product launch.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. Ecosystems? —?As

Framework 117

Framework Reporting Tools Technical Review Systems Review 117

Lenny Rachitsky

JANUARY 9, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. What are my options if my product isn’t taking off? First of all, I’m sorry.

B2C 92

B2C Customer Experience User Friction User Testing 92

Lenny Rachitsky

MAY 14, 2024

In part one , I shared the largest-ever data set of startup pivots. As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit].

User Testing 112

User Testing Research Software Product Research Customer Experience 112

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. But I found the Netflix example to be a more interesting one.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 139

Education Marketing Weak Development Team Advertising 139

Userpilot

JULY 17, 2023

We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. Instead of implementing the entire product, teams started to engineer small increments and test them in the market.

User Testing 145

User Testing Development Customer Experience Product Research 145

Product Management Lessons from the Trenches

JULY 17, 2018

“Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

User Testing 59

User Testing Customer Feedback Differentiation Startups 59

The Product Coalition

JANUARY 16, 2022

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. In this example, the roadmap had to address the content as well?—?not

Roadmap 149

Roadmap Data Visualization Customer Experience User Testing 149

Andrew Chen

JUNE 3, 2019

Why most VCs typically invest in only one startup in a given business category. . The math of startups and venture capital. Of all the topics of the book, one of my favorites has to be the math of startups and venture capital, because it gives us a perspective on the life and death of startups as a whole. The J-Curve.

Startups 40

Startups Reference Books Finance 40

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. Will the [target persona] buy this product? How should I change the UX of [feature]?

User Testing 118

User Testing Customer Feedback Customer Experience Data Visualization 118

Userpilot

JULY 18, 2023

For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. The most common reasons behind high churn rates are: Bad product-customer fit. Differentiating the different types will help you track and reduce attrition with ease.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. The most common example of tuners are the growth hackers that have risen in popularity throughout consumer internet firms. Innovators.

User Testing 166

User Testing Customer Experience Analytic Tools Product Research 166

Department of Product

NOVEMBER 2, 2023

They’ve infused some incredibly satisfying sound effects into their product design and you can check it out here. Other products worth checking out this week include a new customer support startup called Plain. Troubled AR startup Magic Leap has appointed Ross Rosenberg as its new CEO.

Research Software 52

Research Software Data Visualization Analytic Tools Reporting Tools 52

The Product Coalition

JANUARY 12, 2020

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. I learned to think and speak in a new language that included things like market forces, differentiation, competitive advantage, barriers to entry, segmentation, and focus.

User Testing 78

User Testing Product Research Customer Experience Travel 78

Userpilot

MARCH 24, 2021

If you’re short on time and need the cut down version of this, here we go: Your product strategy helps you define what, why and for whom it is you’re building things. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Sachin Rekhi

FEBRUARY 16, 2020

Here are three examples of vision narratives from companies we've all heard of: Amazon.com - Shareholder Letter, written by Jeff Bezos in 1997. Elon Musk has put out some of my favorite product vision walkthroughs. Strategy: Product/Market Fit Hypotheses. Maybe just a paragraph for each for a total of one or two pages.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

JUNE 17, 2022

Here’s an example criterion map: Source: Growth Velocity. Plotting criteria on a win/loss quadrant makes it easier for product managers to see what matters most to potential buyers—and which criteria are less influential on buying decisions. Product managers should look for ways to overcome these issues if they’re product-related.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Department of Product

AUGUST 22, 2022

How to Conduct a Product Health Check Why gathering health indicators helps you make better product decisions I was chatting to a friend the other day who had just taken on a senior product director level role at a venture backed startup. What are our differentiators? How easily can users complete these tasks?

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy. A few things done well.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Coalition

FEBRUARY 8, 2022

Once we fill the basic need, we should move on (for example, seatbelt in a car). If we have problems differentiating which attributes/features fit what type of value, we should probably go back to Step 1 and dig deeper into your customer research. this is the bare minimum that must be fulfilled. More doesn’t equal better here.

Framework 168

Framework User Testing Product Research Research Software 168

Usersnap

SEPTEMBER 29, 2022

Each has a different approach to SaaS growth and will significantly impact your company’s product vision and revenue strategy. Differentiated SaaS Growth. The differentiated growth approach is creating a product with unique features which can make it stand out from the crowd. Disruptive SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. If they are essentially the same core product, why can't one company dominate the entire market? Let's look at some examples.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Userpilot

JULY 20, 2021

I also worked with numerous tech startups and even built and run companies myself. Working as a marketer had its ups and downs, counting many successful collaborations while others failed completely. By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Mind the Product

JULY 24, 2018

Make the capex decision too soon, before your product-market fit is validated, and you run the risk of sinking capital costs that you’ll never recover. Make it too late and you risk going to market at too high of a price or too low of a margin. Capital investment decisions require solid sales volume projections.

User Testing 72

User Testing Management Management Feedback Software 72