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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. The strategy should also have information about the UX team, processes, and guidelines.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps? Canva is another one.

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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Google’s tech alone didn’t build them into a top company; User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

The Solution: Describe the unique value proposition that sets your product apart from competitors. For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.” The Differentiation: Highlight the unique features or technology that differentiates your product.

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How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Google’s tech alone didn’t build them into a top company, User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!