Remove Differentiation Remove Healthcare Remove Product Management Remove Product Manager
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Product Management in Healthcare

ProductPlan

When patients think about healthcare, most immediately conjure up images of the services doctors and nurses provide. But delivering those services requires hundreds if not thousands of products. Who’s the customer for healthcare product managers? Who’s the customer for healthcare product managers?

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

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Is It Time For a Product Management Makeover?

Product Management University

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. To what extent do product management and product marketing disciplines need to change to align with the new customer landscape?

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The bottom line in product marketing is to drive more revenue from existing products and ultimately grow market share of each product in support of the organization’s financial and strategic goals. healthcare). Product Marketing vs. Portfolio Marketing: The Big Picture. What is Portfolio Marketing?

Marketing 147
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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management.

Magazine 100
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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management.

Magazine 100
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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.