article thumbnail

Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I never lost a healthcare deal in the three years I was in a pre-sales role.

article thumbnail

Product Management in Healthcare

ProductPlan

When patients think about healthcare, most immediately conjure up images of the services doctors and nurses provide. trillion healthcare industry , or even those already working there, it’s key to understand what makes product management in healthcare a little different from consumer tech or small business solutions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

It had a solid purpose — rooting out fraud in healthcare to make healthcare more affordable. And it delivered significant business value, at times 4–6% of our client’s total healthcare expenditure, which could be tens if not hundreds of millions of dollars. We both agreed it had more potential, but it never took hold.

Roadmap 129
article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

article thumbnail

Market Segmentation: The Key to Unlocking Your Product’s Marketing Potential in B2B

Product Management University

healthcare, retail), size of the organization (e.g., By grouping your market segments based on industry, you’re able to find commonalities in their goals and business needs and remove any extraneous qualifiers that might alienate them in a traditional marketing strategy. revenue, number of employees) and geography (e.g.,

B2B 130
article thumbnail

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. healthcare). The manner in which you market your products is largely an extension of the go-to-market strategy employed by product management. What is Portfolio Marketing?

Marketing 147
article thumbnail

3 Product Marketing Myths to Dispel

Product Management University

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Myth 3: Product Marketing Doesn’t Play a Part in Strategy. Here’s the funny part. Here’s the thing.