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Positioning in the Age of AI: What Founders Need to Know

Business of Software Conference

Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. Here’s what every founder needs to know to navigate the new terrain of positioning in the age of AI.

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AI is Changing How Product Managers Learn For the Better

Product Management University

However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals. AI has put you in the best position to do that in a fraction of the time it would take you otherwise. Executive stakeholders want things that drive growth. This is where it starts.

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Differentiation continues to be elusive in the Business Intelligence & Analytics market

Messages that Matter

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem.

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Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For? What’s Unique About Product Management University Courses?

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How to Conduct a Competitor Analysis: A Practical Guide for Product Managers

BrainMates

How to Conduct a Competitor Analysis: A Practical Guide for Product Managers By Adrienne Tan A competitor analysis is one of the essential activities you should undertake before launching a new product or business. Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table.

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The Power of Differentiated Value Crafting a Winning Sales Pitch

Business of Software Conference

This unique reason is your differentiated value. Why is Understanding Your Differentiated Value So Important? When you don’t clearly understand and communicate your differentiated value, a few problems appear: You Sound Like Everyone Else Without clarity on what makes you different, your message becomes generic.

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Rapidly test and validate any startup idea with the 2-day Foundation Sprint (from the creators of the Design Sprint) | Jake Knapp & John Zeratsky (Character Capital)

Lenny Rachitsky

Why differentiation is the #1 predictor of startup success (with the 2x2 framework that you can use with your team) 3. What you’ll learn: 1. The step-by-step Foundation Sprint process that compresses three or four months of validation into two days—including templates you can use immediately 2.