Intercom, Inc.
SEPTEMBER 22, 2020
Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Coining a category that disrupted an industry. For HubSpot, that enemy was outbound marketing.
Intercom, Inc.
MARCH 28, 2022
To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. As a result, digital technologies are being seen as the critical differentiators they are. The answer is yes – it’s both.
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Intercom, Inc.
JUNE 22, 2020
Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Keeping long-term users is difficult no matter what industry you’re in. Differentiate between the ongoing “always-on” messages needed for common user goals and the one-offs for product updates and general announcements.
ProductPlan
MARCH 17, 2020
Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Divide and Conquer the Activities of Strategic Product Managers. Product planning. Product strategy. Positioning.
Andrew Chen
JUNE 26, 2017
, eBay, PayPal), in early 2000 and 2001 there was a sudden diversification and investment into P2P and mobile (before mobile was ready) and then in 2002-2003 people started looking at CleanTech, Nanotech etc – industries that obviously all eventually failed from an entrepreneurial and investment return perspective.
Intercom, Inc.
SEPTEMBER 21, 2022
Plus it’s an amazing way to differentiate against the competition. Customers love messengers because they’re personalized, fast, convenient, and highly effective – resulting in industry-leading customer satisfaction scores. Which grows loyalty…. Which improves retention and grows revenue….
Sachin Rekhi
AUGUST 6, 2015
In addition to looking at the specific individual, it's often helpful to assess are there specific industries where your product is most valuable? Strategic Differentiation. Or to sell it through an outbound sales team? Is there a certain company size for which your solution works best? Competition. Acquisition Strategy.
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