Differentiation Marketing Policies Technical Review 
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
Mind the Product
FEBRUARY 19, 2019
Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Gartner says : “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”.
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Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.
UX Studio
MAY 30, 2023
Unless your company is bringing great innovation to the market, there are likely to be multiple competitors offering similar products or services. Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Social proof, especially reviews, is no exception to the transparency principle.
Intercom, Inc.
SEPTEMBER 17, 2020
Did you feel that it was just integral to being at the heart of the tech industry? And there was a point where we were looking into global markets and trying to understand the culture there, and one of the resources that we used was the TV show, The Office. After Glassdoor came out, people started writing reviews about companies.
Pragmatic Marketing
JULY 18, 2018
This has serious implications for a wide range of companies—from technology, to services, to online media and many others—that collect personal data on customers. Nevertheless, in technology-centric California, a large percentage of businesses are directly impacted. Update your privacy policies (again).
Pragmatic Marketing
JULY 18, 2018
This has serious implications for a wide range of companies—from technology, to services, to online media and many others—that collect personal data on customers. Nevertheless, in technology-centric California, a large percentage of businesses are directly impacted. Update your privacy policies (again).
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