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The 5 types of Product Differentiation

Department of Product

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. In crowded markets, the more competitors, the more certain we are that what our competitors are doing must be the right solution to all possible known problems.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

As my colleague Bill Reyor, Modus Create Director of Security, explains in his article on AI risk , “Similar to GDPR, US-based businesses that use AI and interact with European markets or handle data of EU citizens could be in scope. Rather than wait until the last minute, business leaders should act now.

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What is a “market-driven” Product?

BrainMates

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

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What is a ‘Market-Driven’ Product?

BrainMates

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. What is a market-driven product? What is a market-driven product? A Two-Tier Definition Of Market-Driven Product. By ADRIENNE TAN.

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10 Best Heat Map Tools to Monitor User Activities

Userpilot

The platform is popularly used by product management, product growth, product marketing, and UX designing teams. Pricing Userpilot provides great value for money compared to other heat map tools in the market. Userpilot’s pricing policy. The tool is popular among product, customer success, engineering, and marketing teams.

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Which Way is Up? Selling in an Uncertain Market

DemandMatrix

There is not even agreement on the shape of the recession as it is tied to public health, government policies, economic factors, fear, and the ongoing willingness to social distance. Firms need to pivot quickly into new markets, messaging, and value propositions. It roughly trebled its market share in Q1, growing to 26.1%

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.