Product Management University

FEBRUARY 14, 2017

Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. It’s much easier for salespeople to internalize what prospects do versus what the products do. appeared first on Proficientz.

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Positioning Differentiation Document Reference 100

Lenny Rachitsky

APRIL 9, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. PMs and VPs), Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), and my swag store (great gifts for your favorite PM, or yourself!). Think about it—what is AI best at?

Data Visualization 114

Data Visualization ChatGPT Research Software Product Management 114

Product Management Unpacked

APRIL 27, 2020

Having spent 38 years working and most of it in product management – either as a product manager, leading product management organizations or as a CEO of a company that was ‘the product’– I have some advice for you, dear reader. Look at all the product management tools out there.

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Product Management Product Manager Management Management 158

Userpilot

OCTOBER 9, 2023

Product pilots vs. minimum viable products (MVP) It’s understandable if you confuse pilots with MVPs , but they’re not the same. The major differentiator is their purpose: A minimum viable product (MVP) is used to test the feasibility and viability of a new product idea. Implement the same approach.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization User Testing 105

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Marketing 148

Marketing Product Marketing Reporting Tools Healthcare 148

Userpilot

OCTOBER 6, 2022

How can product managers use them to develop their products? A FAB analysis explores the interactions between features, advantages, and benefits of a product. The product’s benefits refer to what the user gains from using it as well as how it’s better than its competitors. Are you ready to jump it?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.) It’s not wrong or bad.

Product Management 114

Product Management Product Manager Differentiation Document 114

Sequent Learning

DECEMBER 20, 2023

What is a Product Manager? The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Certifications Product Management 52

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

ProductPlan

MARCH 14, 2023

Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. Who’s the customer for healthcare product managers? For those contemplating moving into the $4.3 It begins with what’s at stake.

Healthcare 52

Healthcare Technical Review Research Software Reporting Tools 52

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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Certifications Customer Experience Artificial Inteligence Product Management 95

Product Innovation Educators

JULY 19, 2021

Learn what sets successful product management teams apart. Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. For several years, our guest has conducted the Study of Product Team Performance.

Product Research 105

Product Research Research Software Product Management Product Manager 105

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management.

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Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

The Secret PM Handbook

OCTOBER 9, 2018

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers. Often] not a great idea.

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Sales Training User Testing Differentiation Customer Experience 170

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? Surprisingly, it has nothing to do with the product and everything with your customer. system changes, workflow changes, training, etc.

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Weak Development Team Differentiation B2B Customer Experience 118

ProductPlan

APRIL 25, 2023

And instead of catchy monikers, they tend to go by the more humble titles of “product manager” and “ product operations.” Product operations vs. product management It’s never product operations vs. product management. This includes freeing up product managers for other tasks.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Userpilot

DECEMBER 22, 2022

In the article, we look at the stages of the product ideation process and popular ideation techniques a product manager can apply. Product ideation is a customer-centric process that aims to translate user research insights into actionable ideas for improving the product. Avoid product parity.

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Product Research User Testing Feedback Software Research Software 98

Mind the Product

FEBRUARY 4, 2020

The Builder Product Manager. By builder I mean product people who are skilled at building products that don’t yet exist. After that I went freelance where I could start with new clients often and, most recently, I leapt at the chance to build Mind the Product’s new training program. I’m a builder.

Product Research 155

Product Research Analytic Tools Research Software Reporting Tools 155

BrainMates

MAY 28, 2019

After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Immediately after the course, the company invested in six months of organisational product coaching with myself, Brainmates’ New Zealand Product Coach , to help embed the new product mindset.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

OCTOBER 11, 2019

The best way to advance your product management career is to develop yourself. Every platform offers a variety of product management courses. With this you can “train your teams with more than 2.200 courses by 130+ of the world’s top institutions and leading companies” ( edX ). Prices start at $400/user/year.

Analytic Tools 60

Analytic Tools Reporting Tools Data Visualization Certifications 60

bpma ProductHub

FEBRUARY 13, 2017

The first is the successful delivery of products to market as viewed through the eyes of product teams themselves. In this post, let’s look at two crucial areas that help individual product managers’ enable success through their products and in their careers. Feature from Flickr Commons.

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Reporting Tools Data Visualization Product Research Research Software 195

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing.

Product Management 22

Product Management Product Manager B2B Healthcare 22

Alchemer Mobile

JULY 11, 2019

So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. “The As a mobile product manager, you have three days to delight your user before they turn to one of your competitors.

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Research Software User Testing Feedback Software Customer Experience 220

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

The Product Coalition

AUGUST 23, 2023

By the look on the face of the product manager asking me, she didn’t want a canned answer; she was looking for a reason to believe, to rekindle her energy. I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered.

Weak Development Team 128

Weak Development Team Customer Experience Technical Review Customer Feedback 128

BrainStation Product Management

FEBRUARY 28, 2019

Product Managers have the enviable job of taking a product from its roots as an idea and steering its lifecycle through launch and beyond. Often referred to as “mini-CEOs” of a product, these specialists must possess a wide variety of skills and competencies to propel a product to success.

Technical Advisors 70

Technical Advisors Reporting Tools Analytic Tools Product Research 70

Userpilot

JUNE 12, 2024

A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. How much does a product marketing manager make?

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. Ecosystems? —?As

Framework 117

Framework Reporting Tools Technical Review Systems Review 117

Product Management University

JANUARY 18, 2019

Save the HOW for training! Use Themes to Differentiate. Again, products are nothing more than proof points. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. Follow with capabilities of your solution that are most relevant in each scenario.

Positioning 113

Positioning Differentiation Workshop Messaging 113

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Mind the Product

MAY 5, 2020

Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. What’s right for my product?

Reporting Tools 113

Reporting Tools Research Software Product Management Product Manager 113

BrainMates

MARCH 23, 2020

Product Management legend Marty Cagan shared his insights on ‘real’ Product Management in a Q&A session with Product Women Sydney at a March meetup. As Marty explained to the Product Women group, during their working week, a Product Manager will be found: Working with designers.

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Product Research Product Management Product Manager Research Software 64

The Product Coalition

MARCH 18, 2022

You could have more competition, and the core value prop is not differentiated enough. Perhaps the sales team isn’t trained adequately. Your product management focus should include the constant monitoring and managing of those issues. Are there capacity or incentive issues?

Customer Experience 187

Customer Experience Onboarding KPIs User Testing Customer Feedback 187

Arpit Rai

MAY 31, 2020

This post is about what one should do in the first 30–60–90 days of joining a new product management job. The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below.

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Onboarding KPIs Product Management Product Manager Customer Feedback 72

Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. Stephanie: Absolutely. Yes, great.

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Product Research User Testing Data Visualization Research Software 224