This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
ProductDifferentiation AI tools can help you make your product stand out from the crowd and offer a clear reason for people to choose it over alternatives. This can be achieved in two ways: First, data mining can identify opportunities for differentiation, assuming that the relevant data exists.
Listen to the audio version of this article: [link] What Information Should a ProductStrategy Provide? I like to think of the productstrategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
The post includes plug-and-play strategy templates, recommended timelines, the stakeholders to involve at each step, and more 🔥 For more from Chandra, follow him on LinkedIn , and VRChat is hiring ! I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned.
Why a ProductStrategy Process Matters. An effective productstrategy process should ensure that a valid productstrategy and an actionable productroadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.
How to Achieve Success in Your ProductStrategy In today’s rapidly evolving market, having a clear productvision and a well-defined strategy is essential for the success of any tech product. A compelling productvision is a guiding light, providing direction and purpose to the development process.
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “ProductStrategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of ProductStrategy, Oracle Inc.
Hold Regular ProductStrategy Reviews. A productstrategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] What’s more, you’ll struggle to determine the right product backlog items. What changes should you make to the product backlog?
enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. For sure, but let’s not stop with the product value story. You’ve just built some cool new A.I.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Our SVP of Product, Paul Adams, describes innovation as building something new, different, and better. Is this critical to the company and productstrategy?
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
Listen to the audio version of this article: [link] ProductStrategy and Change Strategy means different things to different people, so let me briefly share my definition. A productstrategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
BTW, the Portfolio CEO is the Chief Product Officer or the manager with the most senior role in product management. Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. Feeling good? Let’s keep going.
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my productvision board. And if so, what are the consequences for your product?
How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.
Defining your productstrategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a productstrategy? How do you set a productvision?
First, for a product to truly be considered successful, among other things it has to be: Valuable – solve a real problem people are willing to pay for. Marketable – be attractive enough to differentiate itself from competitors. At Intercom we take inputs into the productroadmap written in the form of a “problem.”
In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating productstrategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.
I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.
How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how productroadmaps kill outcomes.
Before we bring the portfolio roadmap into the picture, let’s set the stage with productroadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. Now comes the execution, and the devil is always in the details.
For an organization to follow through and turn that idea into a viable product, the team needs both a productvision and a productstrategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. Productvision.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
Of course, product teams need to develop and ship new features. Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. Embrace the Sunset.
Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning!
My book, Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business , is another great resource. It’s a practical marketing book for anyone launching or growing a new product or business. 18:13] How can product managers engage those marketing resources?
How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.
He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.
You have this grand vision. I know in a lot of feature factories, product teams don’t engage with customers that often. You had five product teams , a user researcher who was new to the role. What’s the vision? The vision is flight level one for me. It is hard to do true research for a productvision.
As product managers, we need to be skilled in a variety of areas from defining features and requirements to understanding customers, analyzing usage metrics, prioritizing features, managing releases, and the list goes on. There is a misconception in the industry that any feature list using a gantt style chart is a roadmap.
Roadmapping is at the core of productstrategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Output-Based Planning. You can align on direction.
In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape productstrategy and deliver delightful experiences to users! Productstrategy defines who we are building for, what to build, and how to build it. What is productstrategy?
That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. Mapping your productroadmap across the Brand Architecture Matrix.
, How to effectively build and manage your roadmap and your stakeholders’ expectations. ,, The Roadmap Challenge. I recently participated in a meetup of very experienced product management leaders arranged by. The major reason for this challenge is that the roadmap is not just a tool for a product manager to properly plan.
In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.
A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a ProductStrategy.
We’ve all heard about “strategic” productroadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A productroadmap isn’t simply a list of features or the backlog.
How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.
Here are 3 newsletters we recommend you read: 25k Q&A: Advice on Strategy, Influence, and Prioritization : This issue discusses ways to implement productstrategy in a sales-led company. It touches on topics like building alignment on productvision and balancing commercial, customer, and tech goals.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content