digital-marketing 
The Product Coalition
OCTOBER 20, 2023
With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents.
The Product Coalition
JUNE 28, 2022
Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.
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The Product Coalition
JANUARY 12, 2021
Although 2020 has made marketing a more difficult challenge for the typical business?—?with Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. There is a multitude of reasons to venture into marketing on TikTok.
Spice Catalyst
FEBRUARY 17, 2022
Every business, irrespective of type, needs marketing to perform well in the market. Getting to know the latest trends is probably the most important job of a marketing expert. One such trend in digital marketing is marketing automation. Many successful businesses…
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Antwak Blog
MARCH 26, 2021
A digital marketer is one who is responsible for creating campaigns and brand awareness online. He or she does the job by using different digital channels. A digital marketer needs to understand the analytics on how these are working. Digital Channels. Basic Steps to become a Digital Marketer.
Antwak Blog
APRIL 6, 2021
A digital marketing strategy helps you to gain engagement on your website. Create a Digital Marketing Strategy in four easy steps : Target audience : Knowing your target audience should be in the primary steps. Analyze your present online marketing strategy : To improve it you need to know its functionality.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: TPG Interactive
But without prioritizing digital accessibility, the two can’t be fully achieved. Digital accessibility isn’t a nice-to-have. The huge market of people with disabilities and their communities can’t be ignored. The huge market of people with disabilities and their communities can’t be ignored. The legal risks are real.
Did you know that the embedded analytics and business intelligence market is expected to reach a $1.3 Download the report to learn how embracing embedded analytics can unlock new markets, revenue growth, and heightened levels of customer satisfaction for your digital product. billion value in 2023?
Advertiser: Datadog
Organizations must advance their DevSecOps practices to deliver high quality, secure digital services to market quickly and efficiently. Datadog's whitepaper introduces a DevSecOps maturity model that technical leaders can use to answer these three questions, and enable their organizations to stay competitive in the digital economy.
Advertiser: UserTesting
As a product leader, mitigating risk in your digital product development is one of your highest priorities—and likely what’s keeping you up at night. Missed launch dates. Failed products. Wasted sprints. These are costly scenarios product leaders must try to avoid.
Speaker: David DeWolf, Founder and CEO, 3Pillar Global
No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To pinpoint where this failure is coming, you can start by answering three simple questions: Do you understand “the digital game”?
Speaker: Rachel Orston, CCO of SmartRecruiters & Latane Conant, CMO of 6Sense
In today’s complex and digital world, B2B buyers are relying more on trusted sources such as review sites, online searches, and peer-to-peer insights––instead of vendor-provided information––when it comes time to make purchasing decisions. In this session we will discuss: The emerging importance of advocacy in the buyer journey.
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