The Product Coalition

FEBRUARY 4, 2024

Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. For example, when companies say that they want to start selling to enterprises, everybody nods. Your product’s value needs to be defined, delivered, and perceived as such by your customers.

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Framework Reporting Tools Definition B2C 123

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. This concludes the value assessment framework. But not all gaps are alike, and not all of them need to be treated the same way. Some even need to be left untouched. I wanted to be able to say yes.

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Framework User Testing Customer Experience Definition 105

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. Identifying Bottlenecks I write here a lot about the pirates’ metrics framework.

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User Testing Workshop B2B Leadership 102

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. One of the common situations where this conflict arises is when you take a new product leadership role. For example, you can use the pirate metrics framework to quickly understand what areas work well and which areas are problematic.

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Strategy Onboarding KPIs Leadership Roadmap 78

Gainsight

APRIL 21, 2022

Every year Gainsight loves to give our customers and community the best of what we have for resources, including events, webinars, articles, ebooks, and more. It All Starts with Leadership Alignment. Enterprise CS 101: Establishing Customer Success Quickly. Enterprise CS 201: Customer Success for Multi-Product Growth.

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Data Visualization Customer Feedback Customer Experience Webinar 52

The Product Coalition

MARCH 19, 2023

Each such level requires a different skill level and different frameworks, and moving from one to another (at least to doing it well) might take time and practice. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. I guess many of you went through the same process.

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User Testing Framework B2B Document 141

The Product Coalition

JANUARY 17, 2021

I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. for example, SMB vs. enterprise. Everyone works really hard, and the success rate is far from 100%. Sounds familiar? Let’s see why it happens.

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User Testing Customer Experience B2B Reference 109