Gainsight

APRIL 4, 2023

In the discussion, she outlined the change management process she and her team followed in order to empower hundreds of their Technical Account Managers (TAMs) around the globe to improve customer success outcomes with Gainsight. Leadership was sensitive to the tactical and emotional impact of the change.

Research Software 52

Research Software Customer Experience User Testing Leadership 52

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Do all of your customers use it the same way and for the same purpose? Likely not. automatic reports).

Framework 121

Framework Reporting Tools Definition B2C 121

The Product Coalition

FEBRUARY 1, 2022

Here are three reasons that companies often use to explain why PLG is not a good fit for them. A product-led company means two things: first, is that your primary source of revenue is from selling your product and not from customization projects, training, and other potential services. Then, they see a demo.

B2B 155

B2B User Testing Enterprise Demo 155

ProductPlan

JANUARY 7, 2022

Customers’ needs and expectations change as well. Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. Markets and technologies change.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit. Are you up for the challenge?

User Testing 139

User Testing Framework B2B Document 139

The Product Coalition

JANUARY 16, 2022

I recently started working with a new consulting customer who offers digital courses over their unique platform, and one of the questions that they asked in the first session was whether or not the content was part of the platform. some user-related and others very technical that aimed at making the whole process as seamless as possible.

Roadmap 149

Roadmap Data Visualization Customer Experience User Testing 149

The Product Coalition

NOVEMBER 15, 2020

We should develop a platform that will allow our customers to do it themselves. Customers in the specific market segment we are operating in are unhappy with the products our competitors offer. By bringing in new, innovative technology, we can deliver a product that customers are truly happy with.

Leadership 89

Leadership Definition Roadmap Strategy 89

Modus Create

JUNE 30, 2021

We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better. CMOs would use their budget and expertise to take the lead in understanding their target customers. .

Data Visualization 94

Data Visualization Research Software Reporting Tools Artificial Inteligence 94

The Product Coalition

OCTOBER 2, 2022

Take for example a meeting with a large potential customer who is asking for a feature request as part of the deal. Never assume you got it right until you talked directly to the customer. Let me ask a few more questions to better understand where I can fit it in”. But you don’t know for sure, so now is the time to listen.

User Testing 118

User Testing Customer Experience Enterprise Strategy 118

The Product Coalition

JANUARY 17, 2021

A large potential customer comes in, and you need to shift priorities to do whatever it takes in order to convert them. I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. Let’s see why it happens.

User Testing 109

User Testing Customer Experience B2B Reference 109

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. Photo by Keagan Henman on Unsplash When I work with companies on their product strategy, or when I teach about product-led growth (PLG) I often work with people on their customer journey. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

The Product Coalition

JULY 17, 2022

Product managers need to talk to customers. Here is what my boss once taught me about how to really listen to our customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that product managers must have direct access to customers.

Customer Experience 123

Customer Experience User Testing Workshop Data Visualization 123

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?” Here are five quick takeaways: Narrow your definitions.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

The Product Coalition

DECEMBER 17, 2023

Since we played in the e-commerce search space, the list included almost exclusively e-commerce search engines, and one was a generic search engine that seemed to be a good fit for e-commerce apps. With any of our customers. This type of competition drove us to one tier below, where we found a better fit. Not a single one.

Technical Review 117

Technical Review Weak Development Team User Testing Systems Review 117

The Product Coalition

MAY 9, 2021

Photo by zhang kaiyv from Pexels One of my customers recently shifted from a classic enterprise sales approach to a product-led growth model. In my next meeting with the CPO, I asked him what’s next, and he said that they will wait for feedback and act accordingly. And it is up to you?—?the the product leader?—?to

Agile 131

Agile Roadmap Feedback Software User Testing 131

Revulytics

AUGUST 8, 2019

So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. Our #1 role is to understand the customer so well, we create a product that sells itself. Can you share insights on how to approach customer research?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Userzoom

DECEMBER 11, 2019

Here are a few teasers of what’s to come: We can look forward to a further blossoming of the CX and UX relationship, where we move past the collection of pure attitudinal data towards a more holistic overview of experiences using quant and qual research. Becky Wright, Senior Product UX Researcher. Lee Duddell, Senior UX Director.

Data Visualization 92

Data Visualization User Testing UX Research Software 92

Userzoom

DECEMBER 10, 2019

Our Senior UX Director Lee Duddell discusses the importance of democratizing UX , while highlighting the mistakes that people make when they begin sharing research empowerment around the organisation and how they can avoid them. Lee: So we’re gonna talk about democratizing research. There are structures. Show of hands?

UX 84

UX User Testing Product Research Research Software 84