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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”.

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Leadership Without Authority on Steroids

The Product Coalition

Leadership without authority is product management 101. Your goals are not to deliver products that your customers will love. The third tool, that you are a master at given that you are a product leader, is leadership without authority. You must master it to succeed, in most cases with developers. But that’s not the real reason.

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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. More specifically, the customer profiles that work best.

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3 Must-Have Product Leadership Skills to Survive an Economic Downturn

The Product Coalition

To survive and succeed, your product leadership must be sharper than ever. Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). It always helps.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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Product-Led Growth Is a Misleading Name

The Product Coalition

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. That’s the whole reason VCs invest in startups.

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Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

Download the entire Optimal Product Process Ebook 3.0: In either case, the team moves forward with creating a product that will be “above the bar” in terms of what must be delivered to customers in order to succeed and achieve the company’s profitability and/or strategic goals. Download The Optimal Product Process EBook 3.0.