The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. The way they understood the term ‘product’ was very straightforward — the actual bites of code that are released to the world for people to use.

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Naming User Testing Feedback Software Weak Development Team 125

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

User Testing 122

User Testing Feedback Software Product Research Customer Feedback 122

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

User Testing 136

User Testing Customer Experience Product Research Startups 136

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. But as a product executive, you must take it to the next level?—?and Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. One of the things I said there is that strategy starts with the goals.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. At work, things are much more complex.

User Testing 100

User Testing Workshop B2B Leadership 100

The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 154

Customer Experience User Testing Customer Feedback Data Visualization 154

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

User Testing 104

User Testing Customer Experience Webinar Consulting 104

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful.

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Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

DECEMBER 11, 2023

Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. They named it after the feedback I constantly gave them on their presentations. If you follow the product-market fit example from above, it is clear that you need to focus on retention. There are more details to it.

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Roadmap User Testing Workshop Presentation 78

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. Product Leadership Is a Business Role I make a distinction between product management and product leadership. Job titles generally reflect that distinction but not always.

Strategy 136

Strategy Product Management Product Manager Management 136

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. But that leads to another problem — how do you know which product to create? How to solve a certain customer problem? Real invention is hard, that’s why real innovation is hard.

Customer Experience 112

Customer Experience User Testing Generative AI Books 112

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. As a product leadership academy, we have many presentations.

User Testing 108

User Testing Customer Experience Presentation Engineering 108

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. Its entire architecture was bad.

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Framework User Testing Customer Experience Definition 102

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 102

Framework Feedback Software User Testing Customer Experience 102

The Product Coalition

OCTOBER 30, 2022

Her research and planning are so thorough, that she knows exactly which roads have sunsets you don’t want to miss and which activities happen only on the second Sunday of each third month, which happens to be precisely when she is there. a on Unsplash My mother is the best trip planner I know. The same happens with your roadmap.

Roadmap 112

Roadmap Travel User Testing Leadership 112

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It has access to the most training options, making it more convenient.

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Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. You are looking for a partner to join your team and take a significant leadership role. Here are a few things to consider when you seek your next product leader. We help them with their product strategy as well as building a strong product organization.

User Testing 105

User Testing Product Research Consulting Leadership 105

Product Management University

JUNE 5, 2023

Stay Away From Inward Facing Product Vision Statements Bottom line, product vision statements that are all about the success of your product and your company first and foremost, aren’t going to get anyone excited even though those goals are important. When chaos ensues around product direction, priorities, design, etc.,

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Vision Product Research User Testing Customer Experience 130

The Product Coalition

APRIL 18, 2021

They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead. For example, one of the most innovative ideas I had throughout my career was Twiggle’s product.

Research Software 129

Research Software User Testing Leadership Weak Development Team 129

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. considering all relevant points of view including the customers, the market, and the company itself. and crosses all domains.

User Testing 126

User Testing CTO Definition Product Research 126

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

Data Visualization 130

Data Visualization Customer Communications Feedback Software User Testing 130

ProductPlan

JANUARY 7, 2022

Customers’ needs and expectations change as well. Better to learn now how influential product leaders do it so that you can make these moves proactively. Leveraging digital analytics tools—Google Analytics, for example—to gain better insights into customer behavior and product usage. Markets and technologies change.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Because your customers aren’t product leaders.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

Product Management 161

Product Management Product Manager User Testing Weak Development Team 161

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 131

Customer Experience Product Research User Testing Data Visualization 131

The Product Coalition

NOVEMBER 15, 2020

We should develop a platform that will allow our customers to do it themselves. Customers in the specific market segment we are operating in are unhappy with the products our competitors offer. By bringing in new, innovative technology, we can deliver a product that customers are truly happy with.

Leadership 89

Leadership Definition Roadmap Strategy 89

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. In the model diagram, this is represented by the switch in the electric circuit.

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology. Here’s why and how.

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Mock PMM Interview: Market Sizing Learn how to think about things like total ad revenue per user, per year. How many sessions are Android users engaging in every day?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. not necessarily in planning it but in making sure that it is fit for whatever value the company is looking to bring to their customers.

Roadmap 149

Roadmap Data Visualization Customer Experience User Testing 149

The Product Coalition

MARCH 19, 2023

Level 1: Painting Within the Lines In my first official product role I joined Imperva, then still a relatively young company with ~100 employees, as the product manager of their database security product. The product was still young but already well-defined and deployed on customers’ networks.

User Testing 139

User Testing Framework B2B Document 139

The Product Coalition

FEBRUARY 1, 2022

Here are three reasons that companies often use to explain why PLG is not a good fit for them. While you can’t do PLG without being and product-led company, the other way around is not necessarily true. In a product-led company, the product team has a strong presence in the business organization. Then, they see a demo.

B2B 155

B2B User Testing Enterprise Demo 155

The Product Coalition

FEBRUARY 14, 2021

Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. I didn’t call him that at the time, but he taught me so much and helped me shape my leadership style and principles.

Onboarding KPIs 168

Onboarding KPIs Weak Development Team Customer Experience User Testing 168

Modus Create

JUNE 30, 2021

We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better. You can explore our predictions in detail in this eBook. .

Data Visualization 94

Data Visualization Research Software Reporting Tools Artificial Inteligence 94

The Product Coalition

SEPTEMBER 11, 2022

For example, let’s say that you are building a new product and are conquering the customer journey step by step. There will always be customers for which the feature you are considering is not the right answer, even if the feature itself is the right thing to do. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Customer Experience 110

Customer Experience Definition User Testing Engineering 110