Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 67

Feedback Software Analytic Tools Research Software User Testing 67

Userpilot

AUGUST 17, 2024

This powerful marketing strategy can significantly boost your conversions and fuel product-led growth when applied correctly. TL;DR Click funneling involves creating a series of interconnected marketing assets to guide prospective customers through a specific conversion process. Decide on your conversion event.

Research Software 81

Research Software Feedback Software Analytic Tools Data Visualization 81

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

User Testing 107

User Testing Market Research Product Research Research Software 107

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? for example, if you are moving to a new market?—?you

User Testing 91

User Testing Product Research Strategy Product Strategy 91

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 84

Research Software Feedback Software Customer Experience Customer Feedback 84

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 109

Feedback Software Analytic Tools Customer Feedback Customer Experience 109

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 131

Product Strategy Research Software Strategy User Testing 131

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 72

User Testing Customer Experience Customer Feedback Feedback Software 72

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 140

Product Strategy Strategy User Testing Weak Development Team 140

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 131

Product Strategy Strategy User Testing Weak Development Team 131

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. Looking to optimize your customer journey touchpoints?

Analytic Tools 81

Analytic Tools Feedback Software Research Software User Testing 81

Centercode

NOVEMBER 20, 2019

Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. And with retailers continuing to offer massive discounts, you can bet your bottom dollar that consumers will be spending millions on technology.

User Testing 56

User Testing Product Research Customer Feedback Customer Experience 56

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Product Talk

AUGUST 4, 2021

I know many authors who use their blog as a way to test content. So I put the book on hold and started devising a plan to test my content. This gave me a great feedback loop to measure the efficacy of my content. Some teams got stuck because they couldn’t find customers to interview. My strategy wasn’t working.

Product Research 279

Product Research Books User Testing Research Software 279

Alchemer Mobile

OCTOBER 14, 2021

What strategies do you use to prioritize your product roadmap? What have been your favorite ways to connect and get feedback from your customers? He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck. ?Watch ” Lesson 3: What strategies do you use to prioritize your product roadmap?

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

The Product Coalition

NOVEMBER 10, 2024

There’s no way to succeed without talking to customers. Photo by Martin Damboldt Whenever I tell product people that they must talk to customers, someone brings up the famous Henry Ford quote about faster horses: “ If I had asked people what they wanted, they would have said faster horses.”

User Testing 83

User Testing Research Software Customer Feedback Feedback Software 83

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. This is where I find myself saying that in this case the prospect might not turn into a customer, and it’s OK.

User Testing 181

User Testing Customer Experience Customer Feedback Product Strategy 181

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

The Product Coalition

DECEMBER 11, 2023

Not only did the technical documentation serve the customers’ needs better, but it also conveyed the value that the product delivered and helped customers make the most out of the product. When I hired that freelance tech writer our product was already running with a few customers. Back to Twiggle. The API was well-defined.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 84

Product Marketing Marketing Research Software Feedback Software 84

Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 134

Education Marketing Weak Development Team User Testing 134

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Download ebook.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

The Product Coalition

JUNE 18, 2023

The market, however, understood it differently. It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. It’s a great model but the name is quite misleading.

Naming 145

Naming User Testing Weak Development Team Feedback Software 145

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. In our world, this would have been considered a great product strategy. Marketing needs to know exactly who the target audience is and what value proposition to talk about.

Product Strategy 116

Product Strategy Strategy User Testing Product Research 116

The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Assuming that all of your users are the same. Asking the wrong users for input.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. Photo by Keagan Henman on Unsplash When I work with companies on their product strategy, or when I teach about product-led growth (PLG) I often work with people on their customer journey. Here is an example of how it really works.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. I’m not talking about process synergy, but rather actual alignment so that you create a seamless and consistent customer journey that ends in ongoing revenue.

Strategy 147

Strategy Product Manager Product Management Management 147

The Product Coalition

MAY 6, 2023

Your customers seem to want new features all the time. Today I want to talk about a specific type of saying ‘no’, one that not many product managers even realize is an option: saying ‘no’ to customer requests. To do that, though, to actually give each customer request proper thinking, you must change your mindset.

User Testing 145

User Testing Customer Feedback Customer Experience Research Software 145

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 87

Differentiation Analytic Tools Research Software Feedback Software 87

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. Products are always meant to serve someone, and if it wasn’t built for the person who gave you the feedback, there is no reason to feel bad about it. Here is a quick guide to strategic thinking about product feedback.

User Testing 149

User Testing Feedback Software Product Research Customer Feedback 149

The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. In theory, your customers would use it the way you intended them to. In theory, your customers see the value of your product just the way you do. In theory, your customers don’t get it! Hint: it’s not features.

User Testing 132

User Testing Customer Experience Product Strategy UX 132

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

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