The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 113

Product Strategy Research Software Strategy User Testing 113

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 123

Product Strategy Strategy User Testing Weak Development Team 123

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 112

Product Strategy Strategy User Testing Weak Development Team 112

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

The Product Coalition

DECEMBER 11, 2023

Not only did the technical documentation serve the customers’ needs better, but it also conveyed the value that the product delivered and helped customers make the most out of the product. When I hired that freelance tech writer our product was already running with a few customers. Back to Twiggle. The API was well-defined.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

Centercode

NOVEMBER 20, 2019

Thanksgiving marks the biggest shopping weekend of the year, and if the trend continues, Cyber Monday will shatter retail records again as more and more consumers shop from the comfort of home. And with retailers continuing to offer massive discounts, you can bet your bottom dollar that consumers will be spending millions on technology.

User Testing 56

User Testing Product Research Customer Feedback Customer Experience 56

Alchemer Mobile

OCTOBER 14, 2021

What strategies do you use to prioritize your product roadmap? What have been your favorite ways to connect and get feedback from your customers? He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck. ?Watch ” Lesson 3: What strategies do you use to prioritize your product roadmap?

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. This is where I find myself saying that in this case the prospect might not turn into a customer, and it’s OK.

User Testing 170

User Testing Customer Experience Customer Feedback Product Strategy 170

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 115

Education Marketing Weak Development Team User Testing 115

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

The Product Coalition

JUNE 18, 2023

The market, however, understood it differently. It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. It’s a great model but the name is quite misleading.

Naming 134

Naming User Testing Feedback Software Weak Development Team 134

Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Download ebook.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. I’m not talking about process synergy, but rather actual alignment so that you create a seamless and consistent customer journey that ends in ongoing revenue.

Strategy 142

Strategy Product Management Product Manager Management 142

The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. In theory, your customers would use it the way you intended them to. In theory, your customers see the value of your product just the way you do. In theory, your customers don’t get it! Hint: it’s not features.

User Testing 113

User Testing Customer Experience Product Strategy UX 113

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. Products are always meant to serve someone, and if it wasn’t built for the person who gave you the feedback, there is no reason to feel bad about it. Here is a quick guide to strategic thinking about product feedback.

User Testing 131

User Testing Feedback Software Product Research Customer Feedback 131

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. Here are the most common pitfalls when it comes to understanding your potential customers.

User Testing 144

User Testing Customer Experience Product Research Startups 144

UX Studio

FEBRUARY 2, 2022

You can easily get lost and puzzled when you start looking at all the infinite UX research tools that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able to find the proper ones for your needs. Pros: UXtweak allows you to do as many tests as you like.

Research Software 59

Research Software Analytic Tools Feedback Software Data Visualization 59

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 147

Education Marketing Weak Development Team Advertising 147

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. This improves customer experience and increases conversion rates. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas. Let’s get to it!

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample.

Education 114

Education Marketing User Testing Weak Development Team 114

The Product Coalition

JULY 30, 2023

A need is more than a general desire, and you should trust your customers’ actions more than their words. Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market.

User Testing 112

User Testing Customer Experience Webinar Consulting 112

ProductPlan

SEPTEMBER 30, 2021

Product professionals talk to customers and stakeholders to understand what’s important to them. They know the importance of a prioritization strategy and seek out opportunities to improve upon it. We conduct customer research and stakeholder alignment so we can figure out what matters.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

The Product Coalition

DECEMBER 11, 2023

They named it after the feedback I constantly gave them on their presentations. The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy. Part 1: What Are We Trying to Achieve Every strategy starts with a goal. That’s what the first two parts are all about.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. But that was my old job in edtech.

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 162

Customer Experience User Testing Customer Feedback Data Visualization 162

The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Looking at long-term goals is definitely one of the things that make any strategy hard to build, but for product strategy that is not the hardest part.

Vision 104

Vision Product Strategy Strategy User Friction 104

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Alchemer Mobile

NOVEMBER 23, 2021

What strategies do you use to prioritize your product roadmap? What have been your favorite ways to connect and get feedback from your customers? Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams. ?WATCH What tools or methodologies do you use?

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

The Product Coalition

FEBRUARY 11, 2024

We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. While none of our customers wanted to use this feature, many of them wanted to have the option. Theoretically, they were right — the feature was written poorly. Its entire architecture was bad.

Framework 109

Framework User Testing Customer Experience Definition 109

Usersnap

FEBRUARY 6, 2021

Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. Fortunately, customers aren’t the only ones with ample available information. Don’t Make Me Think.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Gainsight

OCTOBER 13, 2022

The state of the SaaS market right now is stress-testing the growth strategies of all kinds of SaaS companies. . But the companies that are prepared to weather any market conditions are the ones poised to become unstoppable. Chief customer officers should consider ways to efficiently scale.

Research Software 52

Research Software Customer Experience User Testing Customer Feedback 52

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. How to solve a certain customer problem? I like it because it forces you to think entirely about what the customer/user would like to have in this case and imagine everything is possible.

Customer Experience 120

Customer Experience User Testing Generative AI Books 120

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. It turned out that hiring him long before I thought I would need him was a great thing.

Product Management 170

Product Management Product Manager User Testing Weak Development Team 170