UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

User Testing 107

User Testing Market Research Product Research Research Software 107

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. This is where I find myself saying that in this case the prospect might not turn into a customer, and it’s OK.

User Testing 168

User Testing Customer Experience Customer Feedback Product Strategy 168

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. Here are the most common pitfalls when it comes to understanding your potential customers.

User Testing 142

User Testing Customer Experience Product Research Startups 142

The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Assuming that all of your users are the same. Asking the wrong users for input.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

The Product Coalition

MAY 6, 2023

Your customers seem to want new features all the time. Today I want to talk about a specific type of saying ‘no’, one that not many product managers even realize is an option: saying ‘no’ to customer requests. To do that, though, to actually give each customer request proper thinking, you must change your mindset.

User Testing 129

User Testing Customer Feedback Customer Experience Research Software 129

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both As the VP Product at a startup, I knew I had to work hands-on, and hiring a product manager to take the load off of me would happen only when it became absolutely necessary. both in the short and long term. and during?—?the

Product Management 167

Product Management Product Manager User Testing Weak Development Team 167

The Product Coalition

JULY 30, 2023

A need is more than a general desire, and you should trust your customers’ actions more than their words. Hint: it was about the importance of delivering value to your customers as means for business success , I’m sure you understand why it resonated with me ?. Here is what to look for. That’s a long time to wait as a business owner.

User Testing 110

User Testing Customer Experience Webinar Consulting 110

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Looking at long-term goals is definitely one of the things that make any strategy hard to build, but for product strategy that is not the hardest part.

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

DECEMBER 11, 2023

We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. That’s why we must take action and test it.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. Here’s why. I see them everywhere, and apparently, they see me too.

Data Visualization 136

Data Visualization Customer Communications Feedback Software User Testing 136

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

DECEMBER 11, 2023

Not only did the technical documentation serve the customers’ needs better, but it also conveyed the value that the product delivered and helped customers make the most out of the product. When I hired that freelance tech writer our product was already running with a few customers. Back to Twiggle. The API was well-defined.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 113

Education Marketing Weak Development Team User Testing 113

The Product Coalition

DECEMBER 11, 2023

My specialty as a strategic consultant and product executive coach is this complex triangle where the product meets the strategy and the business. One area where I see this phenomenon of unrealistic expectations in many startups is regarding the sales process of their product. I’m sure you’ve been there yourself as a customer.

User Testing 78

User Testing Customer Experience Product Research Consulting 78

The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

User Testing 159

User Testing Customer Experience Product Research Definition 159

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But what happens when there are shades of grey?

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. On your way there, there are many potential weak links that can prevent it from happening.

User Testing 111

User Testing B2C Customer Experience Weak Development Team 111

Mixpanel

JANUARY 11, 2021

We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc. We’re constantly focused on evolving the user experience and expanding our reach to newer formats such as set-top boxes, connected TV apps, etc. Each decision impacts a segment of users. Digital media flipped this paradigm.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

OCTOBER 26, 2020

Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. In the evolution of a startup, the founders initially do whatever they can themselves. When it comes to the actual work products that product managers deliver: wireframes and user stories.

User Testing 127

User Testing Definition CTO Product Research 127

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. Here are 3 such examples.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

The Product Coalition

JANUARY 12, 2020

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. The first class I took was “ Foundations of Strategy “. Do Strategy and Tech Go Together? On the other hand, there is the tech world, and lean startup, and agile.

User Testing 78

User Testing Product Research Customer Experience Travel 78

Product Management University

JUNE 5, 2023

Furthermore, the inward-facing product vision statements make for a terrible north star because the customer value component is nowhere to be found. What’s the ultimate business outcome target customers want from your product? “ Let’s give it the acid test. It passes the test on all fronts.

Vision 130

Vision Product Research User Testing Customer Experience 130

The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more.

Vision 144

Vision User Testing Startups Consulting 144

The Product Coalition

MARCH 12, 2023

It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their product strategy as well as building a strong product organization. Many companies simply don’t test for the right things and focus mostly on hands-on product skills — because that’s what they know.

User Testing 110

User Testing Product Research Consulting Leadership 110

The Product Coalition

JANUARY 13, 2021

I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. If you have worked in an early-stage startup, you have most likely witnessed, participated in, or led this process. How detailed?

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Why bring this up?

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

The Product Coalition

NOVEMBER 30, 2020

You can sign up here and join 28k other subscribers Download the 71 Product Owner Interview Questions Ebook The free 71 Product Owner Interview Questions PDF is not merely listing the questions, but also contains background information on: Why the questions are useful in the process, and… A range of appropriate answers.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

Userpilot

JUNE 13, 2022

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. User onboarding and Product adoption – Userpilot.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

ProductPlan

MAY 13, 2020

Evolution is on permanent fast-forward as everything from consumer behavior to technology to business models exists in a perpetual state of flux. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. Impart the value of learning from these tests upon these cohorts.

Product Research 65

Product Research User Testing Weak Development Team Roadmap 65

The Product Coalition

JANUARY 4, 2021

Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. The better you understand which option you are at, the easier it will be for the marketing team to develop the right strategy. What about Facebook?

Education 145

Education Marketing Weak Development Team Advertising 145

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Nulab

AUGUST 25, 2021

A competitive landscape analysis is a structured way to research your competitors. Doing this makes it easier for you to spot gaps, work out where you can improve on what they’re doing, and develop counter-strategies instead of relying on guesswork. — and it’s likely you’ll be able to name them for a limited set of reasons.

Weak Development Team 86

Weak Development Team Research Software User Testing Customer Experience 86

The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 145

User Testing Framework B2B Document 145

The Product Coalition

JULY 2, 2022

The Israeli Perspective In London, I felt that Israel truly is the startup nation. Or perhaps that’s my own perspective because of the customers I’m working with. focused on helping product leaders thrive and lead the product organization effectively as well as the product strategy in the right direction Transformational coaching?—?working

Workshop 118

Workshop Customer Feedback Technical Review Product Research 118

Gainsight

JUNE 22, 2022

SaaS companies may have brought customer success (CS) to the fore. Still, enterprises have found a place for this newcomer function in helping customers realize value from products, churn less, and expand efficiently. Previously, customer sales and acquisition were crucial growth elements. How can they align?

Enterprise 52

Enterprise Analytic Tools Data Visualization Onboarding KPIs 52

The Product Coalition

JANUARY 13, 2021

The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample. The #1 reason that startups fail is that they make something nobody wants. I wanted to see what it is all about.

Education 114

Education Marketing User Testing Weak Development Team 114

The Product Coalition

JANUARY 16, 2022

In startups, it is actually the company roadmap. I recently started working with a new consulting customer who offers digital courses over their unique platform, and one of the questions that they asked in the first session was whether or not the content was part of the platform. if you fail, what would you have done wrong?

Roadmap 155

Roadmap Data Visualization Customer Experience User Testing 155