Mon.Jul 31, 2023

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Product Managers Do Battle With Amazon Over Product Delivery

The Accidental Product Manager

Fast delivery is causing problems for product managers Image Credit: Hamilton Greene Selling products online has become a part of just about every business’s operation. This has opened up new markets for product managers to go after. However, it turns out that selling online comes with a number of rules that product managers may not realize when they first start selling online.

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Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta

Mind the Product

Peek's CPO Navya Rehani Gupta looks at the art of zooming in and zooming out and at finding the right focus for every perspective and every situation. Read more » The post Mastering perspective – zoom in, zoom out as a product leader by Navya Rehani Gupta appeared first on Mind the Product.

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Startup Metrics

TechEmpower - Product Management

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. What does the business do? How does it meet customers’ needs? And most importantly, how does it make money? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects?

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Deep dive: How to deal with cognitive bias in product – Part 2

Mind the Product

In part two of this deep dive, Mind the Product’s and Pendo's Principal Strategist Christine Itwaru discusses common biases in product management careers, like authority, recency, availability, survivorship, and bandwagon effect. Read more » The post Deep dive: How to deal with cognitive bias in product – Part 2 appeared first on Mind the Product.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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A Breakdown of LinkedIn’s AI Assisted Growth Loop

Brian Balfour

In March, LinkedIn launched an AI assisted growth loop. Fareed Mosavat and I recorded a convo where we broke it down step by step. We were shocked when we looked up the stats. From March to June it went from generating 0 to 1M uniques per month according to Ahrefs and is on one of the steepest growth curves we’ve ever seen for a content loop. ?️ Note: Fareed and I are thinking about turning this type of convo into a podcast.

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Retention Marketing For SaaS: 13 Strategies to Implement

Userpilot

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. But look no further! This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.

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448: Insider tips for applying Amazon’s Working Backwards to product projects – with Colin Bryar

Product Innovation Educators

Starting from the customer experience to build products customers love Today we are talking about the “working backwards” approach to product that was created at Amazon. To give us the details on this approach, Colin Bryar is with us. He joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of Amazon’s senior leadership team.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. But what exactly does this entail? In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role.

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UX Collaboration 101: How to Avoid These Common Pitfalls

UX Studio

Building a digital product or service requires a team of people with different attitudes and backgrounds to work together on a daily basis. Even if we share the same goal, we may have opposing ideas, approach problems differently, or set priorities differently. Creating an environment where everyone on the team feels motivated and happy is essential for a successful collaboration.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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15 Best Intercom Alternatives for SaaS Companies (2023)

Userpilot

Are you looking for solid Intercom alternatives but not sure which one to pick? If so, you’re in the right place, as this article discusses 15 tools that are excellent alternatives to Intercom and will help you optimize customer service processes and deliver outstanding self-service support. Let’s get right into them, one by one! TL;DR Teams may look for Intercom alternatives because of its steep learning curve, counterintuitive and cluttered UI , low speed, limited customization, an

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Deep Dive into Successful Independent Consulting with the Agile Wire

Johanna Rothman

I had a terrific time speaking with Jeff and Chad on the Agile Wire: Successful Independent Consulting with Johanna Rothman. (That's the video link.) We discussed many things: Fees and why some clients want us to float their money and what to do instead. Marketing is an ongoing and continual activity Jeff has a hack about how to read while he's exercising!

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What Is Pendo and Is It Worth Using?

Userpilot

What is Pendo? If you’re looking for the answer to this question, you’re in the right place! In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. We also have a quick look at Userpilot as a worthy Pendo alternative. Let’s get right to it! TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams.

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Messaging App Madness: How To Stay Productive [and Sane]

Nir Eyal

When they came on the scene in the 2010s, enterprise messaging apps delivered the fast collaboration companies craved. A new world of internal messaging dawned in which anyone could ping anyone and get a near-immediate response. But in offering a potent solution, group messaging apps also introduced a problem: constant distraction at work. We’re drowning in notifications that lure us to diversion and degrade productivity.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Innovation Is Just Good Product Management

BrainMates

Innovation Is Just Good Product Management By ADRIENNE TAN Innovation has become a buzzword in countless organisations. CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Yet despite all this attention, it is still uncommon to see organisations building innovation into their mode of operation.

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Problem Statements Shape Better Products

Tyner Blain

The overwhelming emphasis I see in product organizations is on sequencing the execution of the product strategy over the upcoming quarters. Optimizing the product operations work to deliver a subpar product. There is little to no effort applied to shaping the product strategy. Problem statements should be used to shape the choices about what needs to be done, before trying to decide which bits to do when.

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Peer-to-Peer Power: How Sonos Leveraged Gainsight’s Digital Hub to Drive Community Success for 500K Members

Gainsight

In the digital age, customer experience is the bedrock of a successful business, and companies are continuously seeking innovative ways to engage and support their customers. One such trailblazer in the realm of customer-centricity is Sonos, the world’s leading sound experience company. Sonos has taken customer support and engagement to new heights by leveraging Gainsight’s Digital Hub to build a comprehensive and centralized community that caters to customers’ self-service needs, consolidates

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Foster product, design, and engineering collaboration with User Story Mapping

ProductBoard

If you are a product-maker, one of your most important allies when sitting down at the collaborative discovery table should be User Story Mapping. It helps teams to visualize the whole user journey as meaningful increments and have really good discussions, with the aim of building a mutual understanding of the challenges they face along the way. To paraphrase product management guru Marty Cagan.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Trouble Engaging Stakeholders? Create Some FOMO

dscout People Nerds

Sometimes stakeholders don’t realize the real value of what you’re providing. Facilitating entertaining sessions can make all the difference.

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5 Great Career Paths for Sales Engineers & Solution Consultants

Product Management University

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. If you think about it, those skills, to a greater or lesser degree, are required in just about any market or customer-facing role in a high-tech company.

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15 Effective Ways to Improve User Experience For SaaS Web Applications

Userpilot

Looking to improve the user experience for your app? From making small UX design changes like adding progress bars to your forms to implementing a data-driven personalization strategy, there are many things you can do to enhance the experience better. In this article, we've picked 15 strategies that will move the needle and help you drive product growth.

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The Importance of “Fan Building” for Companies: Case Studies, User Research (Part 1)

freshtrax

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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What is WalkMe? Features, Pricing, and Alternatives

Userpilot

What is WalkMe? Which features does it offer to product teams ? How much does it cost? How does it compare to other similar tools? These are the main questions we discuss in this article, so if you’re after the answers, you’re in the right place! Let’s dive in, shall we? TL;DR WalkMe is a digital adoption platform. It’s widely used to support digital transformation projects through super detailed user education programs and new employee onboarding.

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10 A/B Testing Metrics To Track Results and Measure Success

Userpilot

What A/B testing metrics should you choose? Approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to conversion rate optimization (CRO). This means you need to follow a good framework and track the right metrics if you want to prove your success. That’s why we’re going to talk about the frameworks you can follow.