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Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. Software product demos can also be incredibly valuable for startups who don’t have the luxury of a formalized product marketing function or dedicated sales engineers. .
Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.] Read more » The post Creating a successful product strategy appeared first on Mind the Product.
Context switching, the ability to intellectually move between different types of tasks, becomes more and more necessary as you take on more and more responsibility. In my personal journey I’ve shifted from engineer to leading teams to being a CEO. I’ve gone from being able to spend all week focused on one task to having to cover the huge variety of contexts that come with growing a $10m+ revenue business, multiple important client relationships and projects, a number of ventures and different te
In this extensive guide for aspiring product managers, Naimeesha Murthy, Product Leader and Founder of Products by Women covers everything from the common types of product specializations, skills and competencies needed to become and succeed as a product manager and communities and opportunities to tap into to begin your journey. [.] Read more » The post How to break into product management appeared first on Mind the Product.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
How is the increase in mobile use changing the landscape of the product management role, and what are the differences between traditional product management and mobile product management? The role of a mobile product manager is still relatively new, and it’s rapidly evolving due to the increased adoption of mobile devices. In the second quarter of 2022, mobile devices (excluding tablets) generated nearly of global website traffic.
Curious how customer churn data can improve customer retention? You’re in the right place! Customer attrition is one of the most vital metrics for SaaS companies to keep an eye on. In this article, you’ll learn: How to conduct churn analysis. Formulas to measure customer churn rate. Tactics for predicting churn and retaining customers. Keep reading to get actionable insights and fuel your product growth !
Curious how customer churn data can improve customer retention? You’re in the right place! Customer attrition is one of the most vital metrics for SaaS companies to keep an eye on. In this article, you’ll learn: How to conduct churn analysis. Formulas to measure customer churn rate. Tactics for predicting churn and retaining customers. Keep reading to get actionable insights and fuel your product growth !
Gen Zers (zoomers) are people born in the mid-1990s?—?early 2010s. There are about 69 million zoomers in the US and more than 2 billion worldwide (26% of the world’s population). In 2022, the oldest representatives of this generation are turning 25. This means they are gradually becoming influential participants in the global economy. In the next 10 years, they will make up 30% of the workforce.
Let’s face it: an onboarding tour is a key to unlocking your product’s sustainable growth. Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. By the end of this post, you’ll be armed with enough knowledge, the right tools , and be inspired by great user onboarding examples to build engaging onboarding tours.
Without a central location to organize product updates, product leaders waste time updating multiple spreadsheets and slide decks to keep their teams and stakeholders aligned. However, what can product leaders do to overcome the challenge? The key is the standardization of the product roadmap. In this webinar, Customer Support Team Lead at ProductPlan, Zach Garfinkel, sits with Inmar Intelligence’s Senior Product Manager, Stacy Hutchins, to discuss how ProductPlan roadmaps make it easy to create
Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
What is an ecosystem moat and how can product managers build one? These are the key questions that Austin Yang , the Lead Product Manager at Softr , discussed in his presentation at the Product Drive Summit this year. Are you intrigued? Well, why don’t we get to it then? TL;DR. An ecosystem in SaaS is a group of related apps, 3rd party components, and content that seamlessly work together to solve user pain points.
At Mixpanel, we believe in builders (engineers, product managers, and designers). Their most precious resource is time. We want to help them bring their visions to life faster by focusing on their best ideas. We empower everyone — from startup founders to large enterprise product teams — to self-serve analysis and uncover which proposed projects have the most promise and which shipped changes actually worked.
When someone asks me something about Material Data Management, I always counter by asking what exactly is meant by “material” This may not be the answer the other person expects at that moment, but it saves us both long minutes of confusion and talking past each other. The reason: not all materials are the same. … Continue reading "What is Material Data Management?".
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
Being resourceful with what you have by taking something sour and turning it into something sweet will help you overcome difficulties that you may be faced with when it comes to your next product launch.
At Innovatemap, professional development is not something we limit to once a year at an annual conference or with required trainings. Instead, we believe there are opportunities to improve ourselves daily. Often, these opportunities are right here, within our team. We learn from in-house experts who have dedicated time and energy to be the best at their craft, learn new tools and take pride in sharing with the team.
The tactics you need to create effective product roadmaps that drive results Getting a roadmap right is invaluable to any organization – it provides transparency into which areas will contribute to business goals and are worth focusing on, it saves time by allowing for asynchronous communication (making prioritization easier), and it gives a clear statement of intent and path forward for everyone.
When someone asks me something about Material Data Management, I always counter by asking what exactly is meant by “material”? This may not be the answer the other person expects at that moment, but it saves us both long minutes of confusion and talking past each other. The reason: not all materials are the same. … Continue reading "Material Data Mana-What??".
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
This article was originally published in Entrepreneur. . Good news seems to be a scarce commodity for most SaaS companies these days. Publicly traded stalwarts have seen their share prices plummet significantly from where they were a year ago. The tech-heavy Nasdaq is down more than 30% already this year. High-growth startups are seeing their funding and valuations dip as profitability replaces growth as a key value driver.
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