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I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss some of the common mistakes we see teams make when it comes to defining outcomes. You can watch the video of our conversation or check out a lightly edited version of the transcript below. Full Transcript. Teresa Torres: Hi, I’m Teresa Torres. Hope Gurion: And I’m Hope Gurion.
Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.
With 2023 just around the corner, product managers have been spending the last few weeks looking at their OKRs and thinking about the direction of their product. To help us better comprehend product strategy and direction, we spoke with Product Leader, Chiedza Muguti to discuss making your product strategy come alive. Let's jump right in! [.] Read more » The post Making your product strategy come alive – Chiedza Muguti on The Product Experience appeared first on Mind the Product.
Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because the only way to combat bias, a big enemy of data work, is to be consciously aware of the attachments and attitudes that lead to erroneous conclusions. Here are five questions you can ask yourself that will materially increase your ability to mitigate the effects of your own biases in data-informed product development.
When you need insights on your products or services, you need respondents from the right audience. Panel respondents are the solution. By using Panel Services, organizations like yours can reach their desired target audience faster and more efficiently than ever before. And based on the response to our recent panels webinar, there is a lot of interest surrounding how to reach the right audience with surveys.
When you need insights on your products or services, you need respondents from the right audience. Panel respondents are the solution. By using Panel Services, organizations like yours can reach their desired target audience faster and more efficiently than ever before. And based on the response to our recent panels webinar, there is a lot of interest surrounding how to reach the right audience with surveys.
What is RFM analysis? How relevant is it to SaaS product management ? These are just a couple of questions we’re answering in the article. We also look at how to carry out the RFM analysis and some SaaS-specific examples. Intrigued? Great, let’s get right to it! TL;DR. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement.
The analytics market has gotten pretty big over the last 20 years. There are now dozens of companies touting hundreds of different business intelligence and business analytics solutions. But not all of these solutions are well-suited for the specific needs of software-as-a-service (SaaS) companies like yours. In fact, over 95% of business intelligence and business.
Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. But how to do it right? In this article, we will discuss product analytics, what metrics to track, what to avoid, and how to optimize them.
Andrew Michael discusses how to use UX research to create ideal customer profiles (ICPs). He unpacks why they matter, how to develop them, and how to use them.
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
Have you ever wondered how to collect customer feedback efficiently and which voice of the customer best practices to follow? Taking the voice of the customer (VOC) into account is essential when trying to maximize customer satisfaction, improve user sentiment , and get the most out of your marketing efforts. In this article, we’re going to show you: Four reasons why VoC is important.
Marketing analytics tools are a product marketing manager’s best friend. They help you track performance and get better results. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. The best marketing analytics tool for your business needs.
“The best way to predict the future is to invent it.” – Alan Kay. “It’s tough to make predictions, especially about the future.” – Yogi Berra. Given the uncertainty right now, it’s hard to predict what will happen in January—let alone all of 2023. But here goes nothing … here are 10 Customer Success (CS) predictions for 2023 by Nick Mehta, CEO of Gainsight. 1.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
With the end of third-party cookies in sight, first-party data has moved to the forefront of digital marketing. First-party data is a powerful tool for personalizing your customers’ buying journey. It’s generally more reliable and offers deeper customer insights than third-party data, helping you gain that competitive edge. But these benefits also bring responsibility.
Many stakeholders are looking to the roadmap to tell them exactly what they can expect and when. However, that type of artifact is not a roadmap — it’s a project or release plan. Subscribe to my weekly Nano-letter: Sign Up. Subscribe to One Thing Weekly. Name. *. First Name. Last Name. Email. *. Our Privacy Policy. *. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com.
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