March, 2022

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Six Qualities of a Great Product Vision

Roman Pichler

Listen to this article: [link]. Inspiring. An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. It also allows you, as the person in charge of the product, to understand if dedicating your time and energy to the offering is worthwhile and sustainable.

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Burnout in product teams

Mind the Product

In this article, we’ll explore the product management best practices that turn into pitfalls in our culture of burnout, plus how we can better engage these skills to sustain our careers. [.] Read more » The post Burnout in product teams appeared first on Mind the Product.

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7 Different Product Roadmap Formats

The Product Coalition

There are many different types of roadmaps and different formats that roadmaps can take. Continue reading on Product Coalition ».

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Trailblazing Women in Product Management: Xochitl Javier, Director, Product Management & Strategic Marketing at Thermo Fisher Scientific

280 Group

For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into product management? I have a degree in cellular biology and had every intention of going to medical school.

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The Best Product Strategy Is a Customer-Facing Portfolio Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

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Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you can find them here. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

How do you set your business up for consistent, continuous growth? It’s the million dollar question that businesses face every day. To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic.

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The advantages of declarative user stories

Mind the Product

What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we'll delve into the advantages and disadvantages of both. [.] Read more » The post The advantages of declarative user stories appeared first on Mind the Product.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? What would that balance look like? Given that we have finite engineering and product resources, what is the path forward?” Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers.

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Featured Product Management Consultant: Todd Blaquiere

280 Group

For this featured interview from our Consultant Interviews Series we have Todd Blaquiere, who shares with us his? valuable advice on how a Product Management organization can be more strategic and up- level its team. . How and why did you break into Product Management? Like most Product Managers , I didn’t determine a clear path into Product Management.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Product Talk

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. At the top, we start with a clear outcome. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions.

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Mobile App Retention and Loyalty: 2022 Customer Engagement Benchmarks

Alchemer Mobile

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention. As a result, they produced extreme year-over-year gains.

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New at Intercom: Hear all about the next generation of customer engagement

Intercom, Inc.

Intercom was born out of a simple idea – to make internet business personal. And ever since that first release over 10 years ago, we’ve stayed true to that mission. But the technology, market, and customer needs have evolved since then, and for businesses to thrive, they need next-generation tools that are purpose-built to meet these evolving needs.

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Mistakes to avoid while creating a product roadmap

Mind the Product

As a product manager when you put so much effort into creating a product roadmap, seeing it fail due to common mistakes can be heartbreaking. Let’s go through the common pitfalls which you can avoid while creating a product roadmap to ensure it is going to serve the intended purpose. [.] Read more » The post Mistakes to avoid while creating a product roadmap appeared first on Mind the Product.

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Identify Assumptions, Hypothesize Quickly: Generating Useful Feedback to Improve Your Product

Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant

What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.

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How Neve Got Its Name

The Product Coalition

Learn the origin story of how the consultancy, This is Milk discovered the name of their education product, “Neve.” Continue reading on Product Coalition ».

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Prioritization is a Political Problem as Much as an Analytical Problem

Mironov Consulting

Most of our tools and processes around product/feature prioritization are heads-down analytical: RICE, opportunity trees, Kano, weighted 16-column spreadsheets, WSJF, Eisenhower, whatever.  Our (hidden) assumption is that choosing the objectively best work is hard, but getting organizational buy-in is not so hard.  That once we have a brilliant answer, we can walk internal stakeholders through our logic and they will agree – bowing to our superior tools and intellect and data.

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Atlassian stands with Ukraine

Atlassian

To our customers, vendors, partners, and investors: We are appalled by the actions of the Russian Government in its invasion of Ukraine. We condemn the actions of the Russian Government, and we stand with Ukraine and its people in their fight to maintain their freedom and sovereignty. This attack is unprovoked and a clear breach of the Geneva Convention.

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QSRs, Food Services, and Restaurants: Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories: Restaurant, Food Services. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category. In our research, Food and Drink apps are separated into two subcategories: Restaurants (both QSR and sit down) and Food Services (grocery, food delivery, digital recipes, etc.).

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Value-Driven AI: Applying Lessons Learned from Predictive AI to Generative

Speaker: Data Robot

Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.

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New at Intercom: 5 highlights from our virtual launch event

Intercom, Inc.

We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. If you were there, you know first-hand how much news we shared throughout the event. If you weren’t, you’re probably wondering what you missed – read on to discover the biggest highlights from New at Intercom.

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3 tips for a more successful discovery phase

Mind the Product

Delivering products is about high-performing teams building the right things and building them right. To get that right, the discovery phase is a critical part of bringing a new product or feature to market. Read on for three tips on making the discovery phase a success. [.] Read more » The post 3 tips for a more successful discovery phase appeared first on Mind the Product.

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Regulated Products

The Product Coalition

Creating a product in a regulated industry has significant ramifications for product teams. Continue reading on Product Coalition ».

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The Nature of Product

svpg

I spend so much of my time coaching, writing, and talking about how different it is to build products at strong product companies versus the rest. When a product person, or especially a product coach, has not yet had the good fortune to work on a strong product team at a strong product company, then. View Article. The post The Nature of Product appeared first on Silicon Valley Product Group.

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Keep the Competitive Edge and Reduce Churn

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

When customers leave your product ecosystem, they often leave you puzzled about the reasons behind their departure. Maybe your product was once the best option on the market, but due to missing features and difficulties, its competitive edge has dwindled. Alternatively, customers might encounter challenges in using the product, thereby undermining the initial value proposition that drove their adoption.

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Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders

First Round Review

Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his framework for crafting a crisp product strategy for startups — a 5-step system called the "Product Strategy Stack." He also makes the case for setting "non-goals" and using an alternative to OKRs.

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Mobile App Customer Sentiment: 2022 Customer Engagement Benchmarks

Alchemer Mobile

The following data and information is from our 2022 Mobile App Customer Engagement Report. Understanding consumer sentiment starts with gauging consumer emotion. Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?” In 2021, 93% of all consumers who were prompted by a Love Dialog responded “Yes” or “No” rather than closing out of the prompt.

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The values behind our first virtual launch event, New at Intercom

Intercom, Inc.

We are in the midst of a complete transformation in how companies and customers interact with one another. As all businesses become at least partially digital businesses, customers expect those online interactions with companies to be convenient, effective, and personalized. That sort of engagement between businesses and customers is now happening on a scale that was impossible to imagine not so long ago.

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How behavioral engineering helps to build better products

Mind the Product

In this post, we will look at the vast concepts of behavioural engineering to help you design better products. [.] Read more » The post How behavioral engineering helps to build better products appeared first on Mind the Product.

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Powering Customer-Centric Experiences with Data

We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition. When it comes to unlocking a new level of digital experience, data-driven experimentation is the key.

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The Multiple Hypothesis Testing Problem

The Product Coalition

If you test for significance enough, you’re going to find something significant Continue reading on Product Coalition ».

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Coaching vs. Mentoring

svpg

To continue on with the coaching series, one question that frequently comes up is the difference between coaching and mentoring? Is there even a meaningful difference? I don’t know if there’s any definitive authority on these terms, but many years ago I was taught the Bill Campbell view on this question, and I have used. View Article. The post Coaching vs.

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23 Tactical Company Building Lessons, Learned From Scaling Stripe & Notion

First Round Review

From Stripe to Notion, Cristina Cordova has worked on some of the biggest products in tech. Now a Partner at First Round, she shares tactical tidbits on what she’s learned about about scaling companies and shaping your career.

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