March, 2022

Six Qualities of a Great Product Vision

Roman Pichler

Listen to this article: [link]. Inspiring. An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members.

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Burnout in product teams

Mind the Product

In this article, we’ll explore the product management best practices that turn into pitfalls in our culture of burnout, plus how we can better engage these skills to sustain our careers. [.] Read more » The post Burnout in product teams appeared first on Mind the Product.


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7 Different Product Roadmap Formats

The Product Coalition

There are many different types of roadmaps and different formats that roadmaps can take. Continue reading on Product Coalition ». roadmaps product-owner product-management agile startup

Trailblazing Women in Product Management: Xochitl Javier, Director, Product Management & Strategic Marketing at Thermo Fisher Scientific

280 Group

For our next installment of the Women in Product Management Series I interviewed Xo chitl Javier , Director, Product Management & Strategic Marketing at Thermo Fisher Scientific. To read the entire series on Women in Product Management make sure to sign up for our newsletter.

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

How a Morning Brain Dump Helps You Stay on Track All Day

Nir Eyal

Even when something is weighing on your mind, taking a minute to write it out can help you get the most out of your day. Here’s how. The post How a Morning Brain Dump Helps You Stay on Track All Day appeared first on Nir and Far. Distraction


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What is Customer Engagement, and Why is it Important in 2022?


“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement?

The advantages of declarative user stories

Mind the Product

What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we'll delve into the advantages and disadvantages of both. [.]

The Situational Sales Playbook – A Minimalist Approach to Sales Effectiveness


The sales playbook is a double-edged sword. Salespeople ask product marketing for a lot of content, most of which never gets used. If you’re a salesperson, the most uncomfortable situation is when you don’t have an answer to a buyer’s question.

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Featured Product Management Consultant: Todd Blaquiere

280 Group

For this featured interview from our Consultant Interviews Series we have Todd Blaquiere, who shares with us his? valuable advice on how a Product Management organization can be more strategic and up- level its team. . How and why did you break into Product Management?

Knowing What Products Not to Build: A Case Study With NBC Universal

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

Planning Ahead Is the Key to Living With More Spontaneity

Nir Eyal

It seems counterintuitive, but spontaneity can’t happen without a bit of advanced planning. Only people with spare time can be spontaneous. The post Planning Ahead Is the Key to Living With More Spontaneity appeared first on Nir and Far. Creativity


Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Product Talk

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. At the top, we start with a clear outcome. This sets the scope for our discovery.

Mobile App Retention and Loyalty: 2022 Customer Engagement Benchmarks


While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI.

Mistakes to avoid while creating a product roadmap

Mind the Product

As a product manager when you put so much effort into creating a product roadmap, seeing it fail due to common mistakes can be heartbreaking. Let’s go through the common pitfalls which you can avoid while creating a product roadmap to ensure it is going to serve the intended purpose. [.]

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Nature of Product


I spend so much of my time coaching, writing, and talking about how different it is to build products at strong product companies versus the rest. When a product person, or especially a product coach, has not yet had the good fortune to work on a strong product team at a strong product company, then. View Article. The post The Nature of Product appeared first on Silicon Valley Product Group. Product Culture Product Discovery

Product Marketing Manager Salaries in 2022

280 Group

This article details general Product Marketing Manager salary data based on salary information reported by in January 2022. . Status of the Job 2022: Product Marketing Manager. If we learned anything from the past two years, we learned to expect the unexpected.

The Key to Behavior Change is Identity Change

Nir Eyal

One of the most effective ways to change your behavior is to change your identity. I don’t mean joining the CIA or a witness protection program, or adopting an alter ego. I mean, rather, changing the way you see yourself.


Regulated Products

The Product Coalition

Creating a product in a regulated industry has significant ramifications for product teams. Continue reading on Product Coalition ». product-design product-management product-development

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Mobile App Customer Sentiment: 2022 Customer Engagement Benchmarks


The following data and information is from our 2022 Mobile App Customer Engagement Report. Understanding consumer sentiment starts with gauging consumer emotion. Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?”

How behavioral engineering helps to build better products

Mind the Product

In this post, we will look at the vast concepts of behavioural engineering to help you design better products. [.] Read more » The post How behavioral engineering helps to build better products appeared first on Mind the Product. Guest Post Product Psychology Product Strategy Engineering

Coaching vs. Mentoring


To continue on with the coaching series, one question that frequently comes up is the difference between coaching and mentoring? Is there even a meaningful difference? I don’t know if there’s any definitive authority on these terms, but many years ago I was taught the Bill Campbell view on this question, and I have used. View Article. The post Coaching vs. Mentoring appeared first on Silicon Valley Product Group. Product Leadership

See and Resolve Team Dependencies, Part 3: Some Component Teams, Some Feature Teams

Johanna Rothman

Continuing the series on dependencies… Maybe you don't have the problem where the team creates internal dependencies with their process. And you don't have to wait for someone outside the team to approve your work—an organizational process.

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A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

How to Make Sure Working From Home Doesn’t Mean You’re Always Working

Nir Eyal

When large swaths of the U.S. population transitioned to work from home in March 2020, they lost that critical physical boundary between their work domain and other life domains. As a result, those facets of life have bled into each other, with work often taking precedence.


Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? What would that balance look like? Given that we have finite engineering and product resources, what is the path forward?”

4 Steps to Boost Mobile Customer Retention


We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked.

3 tips for a more successful discovery phase

Mind the Product

Delivering products is about high-performing teams building the right things and building them right. To get that right, the discovery phase is a critical part of bringing a new product or feature to market. Read on for three tips on making the discovery phase a success. [.]

Product Research 201: The Intermediate Guide to De-Risking Decisions

Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!