October, 2014

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Common Mistakes in Implementing a New Product Management Framework; Tools for Product Management; ProductCamp Atlanta Recap

Good Product Manager

Common Mistakes in Implementing a New Product Management Framework. Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. This is certainly not a new trend. Some organizations have tried to improve their product lifecycle management framework — and their overall process used for innovation and go-to-market activities — over and over a

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The Importance of Developing Personas in Product Design

Sachin Rekhi

Sample personas from MailChimp. Personas are an important design tool that should be in the toolset of any product manager or designer. Personas are fictional characters developed to represent the different archetypes of users of your product. A persona typically describes the goals, pain points, behaviors, and psychology associated with members of a particular segment.

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5 Reasons To Invest in Training for Your Service Team

TSIA

It’s tough to get much return on investment (ROI), these days, so the recommendation to invest in customer service is often met with “Yes, I know we should, but…” And then there are the excuses “too expensive”, “not in the budget” or “the money is better spent elsewhere” So why invest in training?

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How do you hook your customers?

DISQO

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Dog Training + Product Management

Product Manager in Heels

We spend a lot of time training our dog, Gunner. He's a 3-year-old Olde English Bulldogge and we got him from Doubletake Bulldogges in Massachusetts. We work with the Pawsitive Dog in Boston and couldn't be happier. He has his CGC Certification and is training to compete in Rally. Needless to say, we're a bit obsessed with him. I bring this up because he's an important part of my life, and helps me with product management.

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Tools for Product Management; ProductCamp Atlanta 2014

Good Product Manager

What tools do you use for product management? What tools and technologies do you use for product management? How well do they work? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. The survey takes only about 5 minutes to complete, and in return for your participation, you will receive a complimentary copy of the forthcoming SiriusDecisions Field Guide on Product Management Tools.

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The Inertia to Innovation at Scale and How To Overcome It

Sachin Rekhi

Throughout my career, I’ve had the opportunity to launch innovative new products not only as an entrepreneur at my own startups like Anywhere.FM and Connected, but also as an intrapreneur at Microsoft and LinkedIn, bringing brand new products to market at these established tech firms. Every established tech firm aspires to bring the innovation culture that’s so native to startups to their own organization, but often struggles to do so.

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6 Steps to Skyrocketing Your Service Delivery With Journey Mapping

TSIA

Journey mapping is a company diagram that illustrates what customers truly want when it comes to service delivery and product involvement based on actual customer experiences. The more touch points customers receive, the more detailed the map. The purpose of customer journey mapping is to understand service delivery from start to finish so that companies can improve their processes for exceptional customer service.

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How do you hook your customers?

DISQO

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?

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How Embedded Analytics Helps Product Managers Exceed Their KPIs

Embedded analytics can help you deliver cutting-edge analytics experiences to your end-users that align with KPIs that are critical to the growth and success of your business. Read this eBook to learn how an embedded analytics platform, like Qrvey, can help PMs exceed the following KPIs: Growing revenue while improving customer retention rate Delivering rapid time to value Earning a high net-promoter score Increasing Gross Margin / Profitability Conversion rate from trial to paid Don’t just meet

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Follow. Break. Transcend.

Product Manager in Heels

I was fortunate enough to attend UX Fest 2014 at Fresh Tilled Soil just outside of Boston. It was an awesome event and helped me rethink how I've been doing product management. C.Todd talked about 'Shu-Ha-Ri' during his talk on Making UX Top of Mind. Shu-Ha-Ri is a term that comes from martial arts and is a way of thinking about learning new techniques and methodologies.

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The mobile app treasure trove: 32 usability resources

UserTesting

The reviews in the App Store and Google Play can be ruthless. If your app has a poor user experience and gets bad reviews early on, your chances at success are shot. You’ll want to make sure you’re building an … The post The mobile app treasure trove: 32 usability resources appeared first on UserTesting Blog.

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Do you have an organized Social Presence

SidsAvenue

So how many you are not using Facebook? How many of you have not heard about Twitter and Facebook? We all are social more on social networks then in the society. According to social media research, Facebook has around 1.11 billion users across the globe. LinkedIn has 277 Mn users, Twitter boasts of 200 million users and Google+ also says it has around 340 million active users.

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How do you hook your customers?

DISQO

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The State of Knowledge Management: 2014

TSIA

Originally published on Ragsdale's Eye On Service - Today at Technology Services World I am releasing the results of my August knowledge management survey both online, and in my Power Hour session at 4:15. The data shows that companies continue to find enormous potential in knowledge management, but are often thwarted by corporate culture, and tend to blame technology for process problems.

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4 Steps to a Successful Go-to-Market Strategy for Managed Services

TSIA

Developing global go-to-market strategies to push technology services, especially managed services sales , frequently leads to a complex and resource-consuming development process, all too often with disappointing results. The best approach is a clearly structured, “fast-track” method that encourages teamwork, which has been proven to result in new ideas and strategies, and in some cases, increased sales.

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3 Reasons Why Your Current Knowledge Sharing Process Isn’t Working

TSIA

According to McKinsey , 20% of your workweek is spent looking for internal information or trying to get a hold of someone who has it. An employee-facing or customer-facing knowledgebase seems like the most logical solution to this problem, however the way we currently implement them clearly isn’t working.

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Thinking Outside the Industry: Improve Performance With Benchmarking

TSIA

In an ideal scenario, companies could put all daily operational duties aside in order to look to the future and develop a strategic plan for delivering breakthrough performance in the coming years. In reality, many operational leaders simply don’t have the time, luxury, or resources to look very far into the future while still maintaining their daily operation.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Escalation vs. Collaborative/Swarming Support Models: Which is Right For You?

TSIA

The technology industry is changing all around us, especially when it comes to customer expectations. Instead of purchasing new technology, customers are purchasing solutions with the added requirement that support organizations be responsible for facilitating their success. Companies that recognize these changes and embrace them in their day-to-day operations are going to be the ones that survive and thrive in this new environment, but how can this be achieved?

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Ignite Your Service Revenue With Expand Selling

TSIA

Recent industry-wide trends have shown that the top 50 technology companies are experiencing shrinking revenue by as much as $8 billion. Revenues are flattening as technology companies shift their business models to include cloud computing subscriptions. From TSIA’s perspective, new playbooks are needed in order to make this difficult transformation and begin delivering profitable revenue growth.

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The mobile app treasure trove: 32 usability resources

UserTesting

The reviews in the App Store and Google Play can be ruthless. If your app has a poor user experience and gets bad reviews early on, your chances at success are shot. You’ll want to make sure you’re building an … The post The mobile app treasure trove: 32 usability resources appeared first on UserTesting Blog.

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How Important is UX to Your Product’s Growth?

UserTesting

Today’s guest post comes from Sean Ellis, CEO and co-founder of Qualaroo and founder of GrowthHackers.com. Enjoy! UserTesting’s own Hannah Alvarez recently posed a question over at GrowthHackers.com regarding the importance of UX within the larger framework of growth hacking … The post How Important is UX to Your Product’s Growth? appeared first on UserTesting Blog.

UX 20
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The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

Agile was a grassroots engineering movement that caught most software leaders unprepared. The Agile community was confident that management would recognize the benefits of Agile and adopt its servant-leadership style. Unfortunately, management in larger organizations maintained the directing and controlling management style that had been reinforced throughout their careers, violating the Agile tenet of trusted, self-motivated Agile teams.

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Testing and Redesigning Yelp, Step 1: Product Definition

UserTesting

Last week, we gave a sneak peek at our upcoming eBook, UX Design in Action: Testing and Redesigning Yelp’s Website. In this eBook, we teamed up with UXPin and Optimal Workshop to imagine a redesign of Yelp, starting with … The post Testing and Redesigning Yelp, Step 1: Product Definition appeared first on UserTesting Blog.

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Testing and Redesigning Yelp, Step 1: Product Definition

UserTesting

Last week, we gave a sneak peek at our upcoming eBook, UX Design in Action: Testing and Redesigning Yelp’s Website. In this eBook, we teamed up with UXPin and Optimal Workshop to imagine a redesign of Yelp, starting with … The post Testing and Redesigning Yelp, Step 1: Product Definition appeared first on UserTesting Blog.

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UserTesting and the Agile Manifesto

UserTesting

At the crux of every great digital experience, you’ll find a person. Someone who needs something. Someone with expectations and demands. Someone you have set out to help in some way. Just about every organization whose leadership has uttered the … The post UserTesting and the Agile Manifesto appeared first on UserTesting Blog.

Agile 20
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UserTesting and the Agile Manifesto

UserTesting

At the crux of every great digital experience, you’ll find a person. Someone who needs something. Someone with expectations and demands. Someone you have set out to help in some way. Just about every organization whose leadership has uttered the … The post UserTesting and the Agile Manifesto appeared first on UserTesting Blog.

Agile 20
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The Definitive Entity Resolution Buyer’s Guide

Are you thinking of adding enhanced data matching and relationship detection to your product or service? Do you need to know more about what to look for when assessing your options? The Senzing Entity Resolution Buyer’s Guide gives you step-by-step details about everything you should consider when evaluating entity resolution technologies. You’ll learn about use cases, technology and deployment options, top ten evaluation criteria and more.