The Best Startups Minimize Their Dimensions of Innovation
JANUARY 13, 2013
The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. At the same time, they leverage existing best practices along other potential dimensions of innovation and choose not to reinvent in those aspects of their business. This enables them to take smart risks by focusing on what they can dedicate the needed resources to win.