August, 2020

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Brand Identity For Product Management & Product Marketing: 5 Components

Product Management University

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable.

Branding 165
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Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. While there is a key set of skills that every great product manager has, each specific role comes with its own demands, challenges and priorities.

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Product Management Stock

The Product Bistro

A topic that often comes up is where to find new product managers, and often people with certain titles are mentioned. But there are other important or more important) considerations.

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Common Product Vision Board Mistakes

Roman Pichler

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

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How To Get Promoted In Product Management

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

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Conversational design for better products

Intercom, Inc.

We all know what a conversation between two people sounds like. “Hey, can you help me a sec?”. “Sure. What’s up?”. “I just can’t make sense of this dashboard.”. Human conversation is a sequence of verbal exchanges – what linguists call turn-taking. This rhythmic exchange is deeply hardwired into our social neurophysiology, as call-and-response bonding in animals is likely hundreds of millions years old.

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Your Customer Testimonials Are Missing a Wheel

Product Management University

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: Customer Testimonials: The Wheel That’s Missing.

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Machine Learning for Product Managers – A Quick Primer

Mind the Product

Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. According to PWC’s research, it’s predicted that ML and AI technologies will contribute about $15.7 trillion to global GDP by 2030.

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Product Management Stock

The Product Bistro

It has been a while since I have picked up pen and drafted a post, but I came across a Tweet last week that really made me pause and think. As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path?

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Deciding to be a Product Manager

The Product Guy

Addressing the gap between understanding of product manager and customer — a great motivator to become one. Watch and learn more from product management expert, Tanya Koshy.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Take back your time: How to unlock the hidden value in your calendar

Intercom, Inc.

One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.

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21 Mobile Product Management Resources

Alchemer Mobile

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. The Apptentive community has been on the front lines of the changes to mobile product management, and as a result, has been eager for content to advance their skills.

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Data?—?Is it the product manager’s best friend?

The Product Coalition

Data?—?Is it the product manager’s best friend? Data: information , especially facts or numbers , collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer In my previous article , I’ve talked about the similarities between the product manager and the intelligence officer.

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The Hidden Costs of Constantly Shipping new Things

Mind the Product

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a [.]. Read More.

Startups 228
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Meet the MS in Product Management Class of 2020

Product Management Unpacked

Discover what's behind this year's outstanding cohort.

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Remember Successful Features

The Product Guy

It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.

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No more compromises: Announcing 20+ new features to supercharge your customer support

Intercom, Inc.

Today we’re announcing Intercom’s biggest ever launch, with more than 20 new features built to ensure you can provide prompt, personal support without sacrificing power or efficiency. These new features come in the midst of an epic revolution in the way business is being conducted. Multiple industries are suddenly forced to move operations online, and support teams are at the forefront of this transformation – battling every day to deliver excellent, fast customer service, while facing an unprec

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A Founder's Guide to Writing Well

First Round Review

There's a long list of most frequently-cited skills for becoming a successful entrepreneur. One that rarely makes the list is effective writing. Upstart CEO Dave Girouard pens this thoughtful case for the importance of strong writing in the startup world — and his tips for leveling up.

Startups 145
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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Not Everyone Has to Be Your Customer

The Product Coalition

I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Here Be Dragons – Product and Discovery, by Randy Silver

Mind the Product

In this MTP Engage Manchester talk, Randy Silver (a freelance product consultant) takes us on a journey of discovery, with dragons, giants and better decisions. He explains to us the true meaning of product and discovery, while showing us how to use discovery more effectively to help in our jobs as product people. His key [.]. Read More. The post Here Be Dragons – Product and Discovery, by Randy Silver appeared first on Mind the Product.

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How to Select the Next Best Test from the Experiment Library

Strategyzer

We are excited about the popularity of Testing Business Ideas. One of the main reasons we wrote the book was to get beyond just a list of experiments. Simply running a bunch of experiments to see what happens will create an illusion of progress. This can actually hinder your efforts in de-risking the business idea. Matching an experiment to the type of risk in your business strategy is still difficult for teams to grasp at the very beginning, but with some help, you can pick it up in no time.

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Applying Empathy to Build Great Teams

The Product Guy

Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology. She wonders how do we design tools that complement rather than overwhelm our innate humanity.

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Marketplaces Make Their Mark In The Channel

Jay McBain

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

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6 Essentials For Setting Up A Home Office During Covid19

The Product Coalition

The rise of flexible job roles, digital tech careers and more freelance opportunities around the world has led more people into working… Continue reading on Product Coalition ».

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The Science of Product – Holly Hester-Reilly on The Product Experience

Mind the Product

Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. She joins us to chat about evidence-based product strategy, continuous discovery & delivery, and empowered teams. In this episode, sponsored by Amplitude, [.].

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Taking The Guesswork Out of Innovation

Strategyzer

To manage an innovation portfolio and make the right investment decisions, you need metrics to measure progress of projects in your portfolio. But many organisations we work with fall into the trap of using execution metrics on innovation projects. We believe innovation needs its own metrics. In innovation, the main task is not to measure if you are on time and on budget, which are key metrics in an execution project.

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Curiosity Driven Product

The Product Guy

Start with asking questions and being driven by your curiosity in at the start of any new product job. Watch and learn more from product management expert, Kirsten Jepson.

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Today support teams have a full plate. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.