August, 2020

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Brand Identity For Product Management & Product Marketing: 5 Components

Product Management University

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable.

Branding 165
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Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. While there is a key set of skills that every great product manager has, each specific role comes with its own demands, challenges and priorities.

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Product Management Stock

The Product Bistro

A topic that often comes up is where to find new product managers, and often people with certain titles are mentioned. But there are other important or more important) considerations.

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Common Product Vision Board Mistakes

Roman Pichler

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

Vision 299
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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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How to Achieve Product-Led Growth [+Webinar]

280 Group

What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. PLG is among the fastest-growing practices for companies and products at all lifecycle phases. Like many fast-moving forces, it also threatens to disrupt the status quo for so many companies in the way they have managed their growth via traditional marketing and sales teams and programs.

Webinar 296

More Trending

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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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Your Customer Testimonials Are Missing a Wheel

Product Management University

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: Customer Testimonials: The Wheel That’s Missing.

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Machine Learning for Product Managers – A Quick Primer

Mind the Product

Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. According to PWC’s research, it’s predicted that ML and AI technologies will contribute about $15.7 trillion to global GDP by 2030.

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Product Management Stock

The Product Bistro

It has been a while since I have picked up pen and drafted a post, but I came across a Tweet last week that really made me pause and think. As a Product Mentor, I've seen these career paths to Product Management: – Business Analyst – Product Marketer – Software Engineer – Visual/UX Designer – Project Manager What was your path?

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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7 Best MBA Programs for Product Management

280 Group

Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role. But which program should you choose?

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Take back your time: How to unlock the hidden value in your calendar

Intercom, Inc.

One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.

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21 Mobile Product Management Resources

Alchemer Mobile

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. The Apptentive community has been on the front lines of the changes to mobile product management, and as a result, has been eager for content to advance their skills.

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Deciding to be a Product Manager

The Product Guy

Addressing the gap between understanding of product manager and customer — a great motivator to become one. Watch and learn more from product management expert, Tanya Koshy.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Hidden Costs of Constantly Shipping new Things

Mind the Product

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a [.]. Read More.

Startups 247
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Data?—?Is it the product manager’s best friend?

The Product Coalition

Data?—?Is it the product manager’s best friend? Data: information , especially facts or numbers , collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer In my previous article , I’ve talked about the similarities between the product manager and the intelligence officer.

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Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management? I started my career in the technology space. I had a computer engineering background and my first industry experience was as a Software Engineer building financial products from a technology perspect

Banking 229
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No more compromises: Announcing 20+ new features to supercharge your customer support

Intercom, Inc.

Today we’re announcing Intercom’s biggest ever launch, with more than 20 new features built to ensure you can provide prompt, personal support without sacrificing power or efficiency. These new features come in the midst of an epic revolution in the way business is being conducted. Multiple industries are suddenly forced to move operations online, and support teams are at the forefront of this transformation – battling every day to deliver excellent, fast customer service, while facing an unprec

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Meet the MS in Product Management Class of 2020

Product Management Unpacked

Discover what's behind this year's outstanding cohort.

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Remember Successful Features

The Product Guy

It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.

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What World Class Product Management Teams Do Differently, By Jeff Lash

Mind the Product

In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are. His key points include: Customer Understanding Product Portfolio Investment Decisions Product Innovation and Lifecycle Process [.].

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Not Everyone Has to Be Your Customer

The Product Coalition

I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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A Founder's Guide to Writing Well

First Round Review

There's a long list of most frequently-cited skills for becoming a successful entrepreneur. One that rarely makes the list is effective writing. Upstart CEO Dave Girouard pens this thoughtful case for the importance of strong writing in the startup world — and his tips for leveling up.

Startups 145
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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology. She wonders how do we design tools that complement rather than overwhelm our innate humanity.

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How to Select the Next Best Test from the Experiment Library

Strategyzer

We are excited about the popularity of Testing Business Ideas. One of the main reasons we wrote the book was to get beyond just a list of experiments. Simply running a bunch of experiments to see what happens will create an illusion of progress. This can actually hinder your efforts in de-risking the business idea. Matching an experiment to the type of risk in your business strategy is still difficult for teams to grasp at the very beginning, but with some help, you can pick it up in no time.

Testing 143
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Applying Empathy to Build Great Teams

The Product Guy

Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.

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IDC Analyst Report: The Open Source Blind Spot Putting Businesses at Risk

In a recent study, IDC found that 64% of organizations said they were already using open source in software development with a further 25% planning to in the next year. Most organizations are unaware of just how much open-source code is used and underestimate their dependency on it. As enterprises grow the use of open-source software, they face a new challenge: understanding the scope of open-source software that's being used throughout the organization and the corresponding exposure.