August, 2020

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons.

Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company.

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Product Management Stock

The Product Bistro

A topic that often comes up is where to find new product managers, and often people with certain titles are mentioned. But there are other important or more important) considerations. product management

Common Product Vision Board Mistakes

Roman Pichler

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals.

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Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

7 Best MBA Programs for Product Management

280 Group

Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role.

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Product in Practice: Iterating to an Actionable Outcome at tails.com

Product Talk

Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. Sonja shares how her cross-functional team has changed their approach to defining their desired outcome over time.

Meet the MS in Product Management Class of 2020

Product Management Unpacked

Discover what's behind this year's outstanding cohort. Product Leaders Product Management Education ms in product management

How To Quantify Your Market Focus in 5 Steps

Proficientz

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

From Friday Forward to Monday Motivation: Q&A with Robert Glazer

Nir Eyal

The post From Friday Forward to Monday Motivation: Q&A with Robert Glazer appeared first on Nir and Far. Motivation

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Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Machine Learning for Product Managers – A Quick Primer

Mind the Product

Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology.

Taking The Guesswork Out of Innovation

Strategyzer

To manage an innovation portfolio and make the right investment decisions, you need metrics to measure progress of projects in your portfolio. But many organisations we work with fall into the trap of using execution metrics on innovation projects. We believe innovation needs its own metrics.

TEI 296: Better product testing – with Luke Freiler

Product Innovation Educators

What product managers need to know about customer validation and alpha, beta, and delta testing. Product testing is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Your Customer Testimonials Are Missing a Wheel

Proficientz

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics.

Get tweets in Feedly

Roy Madden

New Feature. Pull content from Twitter accounts, hashtags, Lists, and searches directly into your Feedly feeds. Twitter is full of insightful news and trends. But integrating those insights into your research flow can be overwhelming and time-consuming.

How to Achieve Product-Led Growth [+Webinar]

280 Group

What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. PLG is among the fastest-growing practices for companies and products at all lifecycle phases.

Unpacking Fintech Product Management – User Mindsets and Regulatory Requirements

Mind the Product

Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?”

How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

5 Steps To Write The Perfect Business Blog Post

The Product Coalition

Let’s start with Step 0: Understand that Blogging Is a Serious Business. Continue reading on Product Coalition ». business-development perfect-blog blog-post-ideas writing-blog-posts

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TEI 294: Crafting Customer Experience and Innovation with The CEO Time Machine – with Goeff & Zoe Thatcher

Product Innovation Educators

What product managers need to know to create powerful customer experiences. The experience customers of our products encounter impacts the value they find in our products. The customer experience is intertwined with customers’ perceptions of value.

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3 Reasons You Don’t Need a Sales Discovery Document for Every Product

Proficientz

Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. Objection, Your Honor…Leading the Witness.

Conferences Speakers and “Making Room” for Other Voices

Johanna Rothman

I've spoken professionally at conferences for 25 years. I enjoy it. And, several people—all men, so far—have suggested I should “make room” for other voices. To me, that's a solution in search of a problem. I ask them what problems they want to solve.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

How to Select the Next Best Test from the Experiment Library

Strategyzer

We are excited about the popularity of Testing Business Ideas. One of the main reasons we wrote the book was to get beyond just a list of experiments. Simply running a bunch of experiments to see what happens will create an illusion of progress.

What World Class Product Management Teams Do Differently, By Jeff Lash

Mind the Product

In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are.

Data?—?Is it the product manager’s best friend?

The Product Coalition

Data?—?Is Is it the product manager’s best friend?

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TEI 295: Do you have what it takes to be a great product manager? Results of the Product Team Performance study – with Greg Geracie

Product Innovation Educators

Five factors of successful product managers. Do you and your product teams have the characteristics required for success? The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

B2B Product Manager Magazine August 2020

Proficientz

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value.

Pros and Cons of OKRs

Johanna Rothman

Some organizations find OKRs help them create superior objectives and achieve some of them. OKRs are Objectives and Key Results.) The idea is that every quarter you use the company purpose to create audacious Objectives. Each objective then has 3-5 Key Results so you can measure how well you do.

Leo learns from the community

Roy Madden

We’re designing systems to protect against machine learning bias. In the wake of recent acts of extreme brutality and injustice and mass protests, we’re examining our role in perpetuating systems of inequality.