August, 2020

Brand Identity For Product Management & Product Marketing: 5 Components


Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons.

Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company.

Product Management Stock

The Product Bistro

A topic that often comes up is where to find new product managers, and often people with certain titles are mentioned. But there are other important or more important) considerations. product management

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Facebook Causes Continue to Show Little Promise as Fundraising Tools

The Hidden Costs of Constantly Shipping new Things

Mind the Product

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality.

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3 Reasons You Don’t Need a Sales Discovery Document for Every Product


Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. Objection, Your Honor…Leading the Witness.

Meet the MS in Product Management Class of 2020

Product Management Unpacked

Discover what's behind this year's outstanding cohort. Product Leaders Product Management Education ms in product management

From Friday Forward to Monday Motivation: Q&A with Robert Glazer

Nir Eyal

The post From Friday Forward to Monday Motivation: Q&A with Robert Glazer appeared first on Nir and Far. Motivation


7 Best MBA Programs for Product Management

280 Group

Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role. But which program should you choose? Sifting through the options can be a daunting task.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Unpacking Fintech Product Management – User Mindsets and Regulatory Requirements

Mind the Product

Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?”

Product in Practice: Iterating to an Actionable Outcome at

Product Talk

Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at Sonja shares how her cross-functional team has changed their approach to defining their desired outcome over time. Want to check out the other posts in this series? You can find them here. A clear, desired outcome is the foundation for good discovery. But how do you go about defining your outcome?

How To Quantify Your Market Focus in 5 Steps


Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps. List Your Target Markets. List the market segments that will account for 80% of your revenue over the next 24 months across the entire product portfolio.

TEI 296: Better product testing – with Luke Freiler

Product Innovation Educators

What product managers need to know about customer validation and alpha, beta, and delta testing. Product testing is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

Leo learns from the community

Roy Madden

We’re designing systems to protect against machine learning bias. In the wake of recent acts of extreme brutality and injustice and mass protests, we’re examining our role in perpetuating systems of inequality.

How to Achieve Product-Led Growth [+Webinar]

280 Group

What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or “PLG” as it’s termed. PLG is among the fastest-growing practices for companies and products at all lifecycle phases. Like many fast-moving forces, it also threatens to disrupt the status quo for so many companies in the way they have managed their growth via traditional marketing and sales teams and programs.

The Science of Product – Holly Hester-Reilly on The Product Experience

Mind the Product

Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development.

5 Steps To Write The Perfect Business Blog Post

The Product Coalition

Let’s start with Step 0: Understand that Blogging Is a Serious Business. Continue reading on Product Coalition ». business-development perfect-blog blog-post-ideas writing-blog-posts

Blog 139

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Your Customer Testimonials Are Missing a Wheel


All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: Customer Testimonials: The Wheel That’s Missing. Here’s the part that’s missing from your customer testimonials – THE BIG WHY!

Conferences Speakers and “Making Room” for Other Voices

Johanna Rothman

I've spoken professionally at conferences for 25 years. I enjoy it. And, several people—all men, so far—have suggested I should “make room” for other voices. To me, that's a solution in search of a problem. I ask them what problems they want to solve.

Get tweets in Feedly

Roy Madden

New Feature. Pull content from Twitter accounts, hashtags, Lists, and searches directly into your Feedly feeds. Twitter is full of insightful news and trends. But integrating those insights into your research flow can be overwhelming and time-consuming.

How to Select the Next Best Test from the Experiment Library


We are excited about the popularity of Testing Business Ideas. One of the main reasons we wrote the book was to get beyond just a list of experiments. Simply running a bunch of experiments to see what happens will create an illusion of progress.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

How to Build a Killer Product Microsite

Mind the Product

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally.

Features vs Products?—?What’s the Difference?

The Product Coalition

“That’s just a feature.” ” are the ultimate trigger words for any Product Manager. Continue reading on Product Coalition ». startup product-management strategy technology development

B2B Product Manager Magazine August 2020


The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost in the agile shuffle. Learn how to bring it back, plus how to quantify your market focus. Enjoy the B2B Product Manager August 2020 issue. In This Issue.

TEI 297: How to be a forever employable product manager – with Jeff Gothelf

Product Innovation Educators

Five steps to securing success in product management in an uncertain world. Are you taking steps to make yourself more valuable to your organization or the next organization you want to work with?

Books 89

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Change the Game in 5 Minutes: Omada Health Embraces 3 Unshakeable Pillars of Customer Success


Welcome to our Change the Game in 5 minutes Series. In these conversations, we talk with customer success leaders who are role models for others who want to serve customers better. Arvind Stokes , VP of Customer Success and Support at Omada Health , certainly fits the bill.

Best User Retention Tools & Software to Keep More Customers


The choice of user retention tools and software available to SaaS businesses is completely overwhelming. This blog will explain the types of user retention tools & software so that you can take control. We will help you choose the best options for your needs.

The Fearless Product Manager, by Swapna Malekar

Mind the Product

In this ProductTank Toronto talk, Swapna Malekar, Senior Product Manager at RBC shares some insight into the makeup of a fearless product manager.