July, 2019

Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio.

Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”.

Using the Product Canvas to Define Your Product: Getting Started

bpma ProductHub

By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business.

7 Reasons Why MVPs Go Wrong and How to Address Failure

ProductCraft

Even if you take every precaution taken before starting development on your MVP, you still might end up with a disappointing release. An MVP can fail for a number of reasons, and knowing each of them can help you minimize risk and stay in control of the project. In this article, we suggest what you.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Product Focus Funnel

The Product Coalition

A guiding framework for understanding the ‘Why’, defining the ‘What’, and making big ideas a reality. Continue reading on ProductCoalition.com ». startup technology product-management business entrepreneurship

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How to Evaluate and Create Great Product Management Teams

280 Group

Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? where we’ll tackle what it takes to create great teams in more detail. When I think of product or market-oriented teams, I think about meetings.

5 ways to standardize your product prioritization process

ProductBoard

Product prioritization is one of the toughest parts of product management. At any given time, Product Managers deal with multiple conflicting requests from teams across the company. Which features and experiences should be built next? Which should be cut?

Product Discovery or Product Delivery: How do you Decide?

Mind the Product

What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer.

Want a Successful Product? Start With A Vision

Sequent Learning

Want a Successful Product? Start With A Vision. Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. That means, your product’s business needs to hit the target in the market and fulfill your commitment to the bottom line of the company.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

First Round Review

At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge. Continue reading at First Round Review »

Dear Strategy: 091 The Business of Roadmaps

Dear Strategy

Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

How to Maintain User Momentum & Motivation During Onboarding

Userpilot

Have you ever considered that product adoption is a lot like physics? Let me explain. We’ve all heard that “object in motion stays in motion,” and it’s an assumption we unknowingly apply to onboarding.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Product Teams Need More Than Traditional Analytics

Amplitude

When Google Analytics first launched a decade ago, it was a game changer for digital analytics. Suddenly, you were able to understand high-level user trends, like attribution and referral sources, faster and more accurately than ever before.

Should You Try to Extend Your Mature Product’s Life, or Build a New One?

ProductPlan

Product managers will encounter many forks on the road to growth and product success. Those forks always require answering difficult questions. For an early-stage company or new product, the question might be, How will we prioritize features before we have customers?

A comprehensive guide to A/B testing

Userzoom

How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form.

Align your product roadmap to your company strategy

ProductBoard

Let’s hop in the wayback machine and travel back to summer 2014: The Amazon Fire Phone was released to much hype, yet 14 months later the company stopped production and discontinued sales shortly thereafter.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

How great product teams use Story Time to do better work

The Product Coalition

The User Story is the unit of currency in the exchange of ideas between product managers and engineers. Product Managers write the things… Continue reading on ProductCoalition.com ». startup agile software-development entrepreneurship business

The Big Impact of Cognitive Bias on Our Teams, Our Customers and Our Products

bpma ProductHub

by Davide Cis and Neil Baron – Do you remember that time when you thought you had it all figured it out, but your product launch still fell short of expectations and sales did not materialize? How your product failed, despite giving customers exactly what you thought they wanted?

Using Slack: How To Be Distraction Free Like It’s Builders

Nir Eyal

The post Using Slack: How To Be Distraction Free Like It’s Builders appeared first on Nir and Far. Distraction

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3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

We often hear the old adage, “forget your weaknesses, play to your strengths!” when talking about the fastest way to get ahead in your career. After all, your strengths are your competitive advantage. It is easier and more enjoyable to work on skills you are already good at and know you can become great at. However, when it comes to a career in Product Management, just focusing on strengths is not going to cut it.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Transform me, but Please Don’t Change Anything by Gabrielle Bufrem

Mind the Product

Gabrielle Bufrem delivered a talk at #MTPEngage Manchester and #MTPEngage Hamburg which drilled down into the desire of a business to digitally “transform”, but not really change anything along the way. Gabrielle reminds us that every company is now a tech company.

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions.

How to Become a Product Manager

Product Management Unpacked

Exploring how to become a Product Manager? Undoubtedly, you’ve concluded that you’ll be in high demand. You’re right. The role of Product Manager is one of the top ten hardest-to-fill jobs across the entire information technology sector, which makes them among the highest paid too.

Product and Pricing Strategies to Realize Customer Value

bpma ProductHub

by Peyton Marshall – Businesses need to add value. To acquire and keep our shareholders, we need to add shareholder value. To acquire and keep our customers, we need to add customer value. Yet how often do we, as product managers, think directly about customer value?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Stop Confusing Habits for Routines: What You Need To Know

Nir Eyal

The post Stop Confusing Habits for Routines: What You Need To Know appeared first on Nir and Far. Habits

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3 Ways to Leverage Your Strongest Product Management Skills

280 Group

One of the best ways to learn more about a topic is to teach it to someone else. We see this all the time in our product management classes, where one student is able to help another based on their knowledge and expertise.

How I Built an app Without Writing a Line of Code

Mind the Product

Once upon a time, if you wanted to create a new app or website and didn’t know how to code, you had few options: hire an expensive agency, scour the web for a decent freelancer, or learn to code. That meant investing a lot of your time or money, often without knowing if it would all be worth it.