July, 2019

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Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Determine which assets are actual products —value creating vehicles that offer a tangible benefit or address a real problem for a group of people, while at the same time deliver specific business benefits, such as generating revenue directly or indirectly, reducing cost, or increasing brand equity.

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Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”. Of course, product managers say ‘no” all the time, but it’s usually to bad ideas or things requiring resources that are simply unavailable.

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Using the Product Canvas to Define Your Product: Getting Started

bpma ProductHub

By Ellen Gottesdiener – I usually find a diversity of opinion when I ask anyone within an organization what their products are. This is true for product companies whose primary source of revenue is their product and for companies who use products internally to run their business.

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7 Reasons Why MVPs Go Wrong and How to Address Failure

ProductCraft

Even if you take every precaution taken before starting development on your MVP, you still might end up with a disappointing release. An MVP can fail for a number of reasons, and knowing each of them can help you minimize risk and stay in control of the project. In this article, we suggest what you. Read more » The post 7 Reasons Why MVPs Go Wrong and How to Address Failure appeared first on ProductCraft by Pendo.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

Digital transformation impacts almost everything, so the demand for product management continues to increase – every day. When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Modern product management started in 1931 with a memo written by Neil H.

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Product Discovery or Product Delivery: How do you Decide?

Mind the Product

What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer. Why is it Important to Know the Degree of Uncertainty Upfront? Let’s walk through three hypothetical scenarios.

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Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

First Round Review

At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge.

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Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Tristan Kromer , Lean Coach, Kromatic , presented Interpreting your Qualitative & Quantitative Data through Storyboarding.

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How to Maintain User Momentum & Motivation During Onboarding

Userpilot

Have you ever considered that product adoption is a lot like physics? Let me explain. We’ve all heard that “object in motion stays in motion,” and it’s an assumption we unknowingly apply to onboarding. We think that the inertia that got a user started on a free trial or new account will keep them going, but unfortunately, it isn’t that simple. You see, every new user can experience roadblocks during onboarding that slow them down.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Product Teams Need More Than Traditional Analytics

Amplitude

When Google Analytics first launched a decade ago, it was a game changer for digital analytics. Suddenly, you were able to understand high-level user trends, like attribution and referral sources, faster and more accurately than ever before. Traditional analytics tools like Google Analytics are accessible but limited to counting page views and clicks, while more sophisticated tools like Adobe come with a steep learning curve which causes teams to move slowly from data bottlenecks and long analys

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Should You Try to Extend Your Mature Product’s Life, or Build a New One?

ProductPlan

Product managers will encounter many forks on the road to growth and product success. Those forks always require answering difficult questions. For an early-stage company or new product, the question might be, How will we prioritize features before we have customers? Growing companies will ask, Is it time to scale up our product team ? At some point later in your product’s evolution, you might face another tricky question.

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A comprehensive guide to A/B testing

Userzoom

How much impact can one tiny, little feature on a webpage really have? A whole lot, as it turns out. Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form. VS. Vertical form. Their aim was to increase submissions on their forms, and by making this small change they certainly managed it – by a huge 52%.

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Align your product roadmap to your company strategy

ProductBoard

Let’s hop in the wayback machine and travel back to summer 2014: The Amazon Fire Phone was released to much hype, yet 14 months later the company stopped production and discontinued sales shortly thereafter. While there are many missteps that might explain this product failure, I am sure the team behind the Fire Phone had a fantastic product roadmap.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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Tips for Growing a Product Management Team

Roman Pichler

Organise Around Products. In order to grow your product management team, start by reviewing your product portfolio. Determine which assets are actual products —value creating vehicles that offer a tangible benefit or address a real problem for a group of people, while at the same time deliver specific business benefits, such as generating revenue directly or indirectly, reducing cost, or increasing brand equity.

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Consumers have lots of choices when it comes to picking a mobile application! So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”.

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Foundations to build on: Intercom’s principles for building product

Intercom, Inc.

Clear guiding principles are the best way to scale a team while keeping them aligned. Without a set of principles, organizations begin to fracture. One team heavily believes in Big Design Up Front , another follows Lean start-up , a third tries to instil PRINCE-2 , and before you know it your process is a patchwork quilt of all sorts of conflicting ways to build software.

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Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions. Source: How Decisions Are Made by Alpha Everybody in Product has subscribed to the importance of data as a driver of high quality decision-making by now. But tragically few are able to do it. ??

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Lessons From the Space Race: 3 Steps to Better Product Decisions

Mind the Product

What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists. In this post I examine the way I think about the path: what has worked for me and helped me grow as a product manager and decision maker. Let’s go back 50 years. The US is actively involved in the Space Race with the Soviet Union, and NASA starts an ambitious project: developing a spacecraft to land on the Moon.

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Going from College to Product Manager

The Product Guy

Guest Post by: Magdaline Derosena (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Andrew Hsu]. Transitioning from a young college student to an entry level Business Analyst , the top lesson I learned was how to problem solve effectively. I discovered that I must research and understand the entire system and process, problem solve with my team, and share lessons learned.

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Podcast: 3 Types of Product Managers

Sachin Rekhi

Listen: ProductCraft | SoundCloud | iTunes. I recently had the opportunity to join the Product Love podcast to talk about all things product management with Eric Boduch. I spent a fair amount of time detailing my framework for the 3 types of product management roles that exist in the industry, which I affectionately call builders, tuners, and innovators.

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12 Product Management Myths

Alchemer Mobile

The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes. “Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until they’ve amassed experience in other areas.

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Maximize Supply Chain Spend & Asset Utilization with Innovative Test Automation

Connected devices are emerging at an explosive rate exerting pressure on larger operators; however, some organizations cannot continue to purchase the latest & greatest devices without ramifications. The introduction of automated test technology drives the optimization of supply chain expenditures leveraging forward & reverse logistics paths. Adopting innovative test automation tools addresses these challenges by providing robust solutions for testing the interoperability, performance, & securit

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Hook trial users from their first use

Intercom, Inc.

In 1898, American sales pioneer E. St. Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. This creates interest in the benefits of a product or service. The customer decides to buy the product.

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How insurance companies can improve their online user experience

Userzoom

With more people heading online for insurance quotes, this is a sector in which UX has become vital to remain competitive. Insurance companies are spending a lot to attract customers to their websites. Indeed, insurance and related terms are frequently some of the most expensive PPC keywords. This makes it even more important that insurance sites focus on providing the best possible UX to convert as many of these visitors as possible.

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Transform me, but Please Don’t Change Anything by Gabrielle Bufrem

Mind the Product

Gabrielle Bufrem delivered a talk at #MTPEngage Manchester and #MTPEngage Hamburg which drilled down into the desire of a business to digitally “transform”, but not really change anything along the way. Gabrielle reminds us that every company is now a tech company. If you don’t embrace your digital channels, you will fall behind. How does digital transformation play out for corporations with deep-rooted histories of doing business in other ways?

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Creating KPIs – Time to Benefit and Pie

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Enhance Customer Value: Unleash Your Data’s Potential

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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3 Compelling Concepts from Basecamp's Shape Up

Sachin Rekhi

I always love reading each new book the Basecamp team publishes as they are inevitably chock-full of unique perspectives that preach an approach to working better that goes against conventional wisdom and established best practices. I don't always agree with every practice they preach, but I absolutely love reflecting upon diverging opinions that challenge my own assumptions.

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4 Ways to Improve In-App CX with Onboarding Techniques 

Alchemer Mobile

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. You might say it’s one of the strongest advantages a startup has. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers.