The Accidental Product Manager

OCTOBER 2, 2023

Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible. No matter if we are using words, pictures, or even video, our goal is to make the product look like something that our customers would desire to get their hands on.

Advertising 73

Advertising Product Management Product Manager Management 73

The Product Coalition

OCTOBER 3, 2023

The Essential Questions That Lead To A Great Product Roadmap “The question ‘Why?’ is the beginning of wisdom.” — Socrates There is no shortage of times when the right questions bailed me out in a challenging situation, saving me from embarrassment, either by giving me more profound insight into the problem or allowing me to deflect shortcomings in my knowledge.

Roadmap 121

Roadmap Product Research User Testing Customer Feedback 121

Userpilot

OCTOBER 3, 2023

Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. This insight can help you make informed decisions to optimize your user experience. This article will explore 15 essential customer journey KPIs that help you better understand your customers and make data-driven strategies.

Onboarding KPIs 103

Onboarding KPIs Customer Experience User Testing Customer Feedback 103

Mind the Product

OCTOBER 3, 2023

In this ProductTank SF talk, Yana Welinder explores the ways in which AI is transforming product management for the better. Read more » The post Product management in the age of ChatGPT by Yana Welinder appeared first on Mind the Product.

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ChatGPT Product Management Product Manager Management 166

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

Product Management

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. There are two things to consider when it comes to being more strategic in your discovery. One of them is obvious and the other is rarely if ever discussed. Let’s start with the obvious one, understanding what’s driving your target customers strategically from the top down.

Product Research 130

Product Research Management Management Workshop 130

Gocious Blog

OCTOBER 5, 2023

Every p roduct manager knows they must meet their target audience's needs to succeed. However, they also know that while consumers may ask for a laptop computer, not all their needs will be the same. For example, a customer who loves to play online games will value a powerful CPU and pay more for a smooth experience, while a college student majoring in the arts will value a lightweight model that doesn't add bulk to their stuffed bag.

Marketing 91

Marketing Customer Experience Management Management 91

Mind the Product

OCTOBER 2, 2023

Advice from #mtpcon keynotes on building a product from scratch Read more » The post Launching a product from scratch: London highlights appeared first on Mind the Product.

Product launches 170

Product launches Product Management Product Manager Management 170

UX Studio

OCTOBER 4, 2023

Today artificial intelligence is everywhere. Despite its decades-long history, most of it is still in its infancy, but as technology is developing, AI will very soon have its own and well-deserved place at the table – if not already. No one can debate the growth of its opportunities, and if we look closely enough, we can see its significance in different fields of product design as well.

Artificial Inteligence 72

Artificial Inteligence UX Research Software Data Visualization 72

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Marketing 130

Marketing Data Visualization Workshop B2B 130

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Data Visualization

The Product Coalition

OCTOBER 6, 2023

Robots with emotions can perform complex tasks better. But how do machines learn to detect emotions, and what business opportunities does emotion AI present? In today’s world, digital media progressively filter communication. Instead of a face-to-face conversation, we send chat messages or schedule a video call. We prefer to shop online, and if we encounter any issues while doing so, we turn to chatbots.

Research Software 131

Research Software Reporting Tools Data Visualization Automotive 131

Mind the Product

OCTOBER 5, 2023

Crafting an effective product vision isn't just about being clear and concise; it's also about inspiring people. If you want to make the most of your product vision, there are a few key considerations that will help get you started. Let's dive into them now! Read more » The post Creating a clear direction for your product appeared first on Mind the Product.

Vision 191

Vision Product Strategy Strategy 191

Product Innovation Educators

OCTOBER 2, 2023

How product managers can use Adobe’s Kickbox innovation system Today we are talking about using the open source innovation system called Kickbox that was created at Adobe. This is a simple and effective tool for increasing innovation by orders of magnitude in an organization. Our guest is Ralph Hartmeier, co-founder and Chief Commercial Officer of rready, an organization that started from personal experience applying Kickbox, and which now helps other organizations unleash innovation.

Data Visualization 120

Data Visualization Startups Naming Messaging 120

Product Management University

OCTOBER 3, 2023

Think of your roadmaps, backlogs and sprints as a very specific set of turn-by-turn directions. For the most part, your teams can execute those directions very well. There’s only one problem, and it’s a big one. Where are you supposed to end up? What’s the destination? How will you know when you’ve arrived? Is it OK to just keep on driving? Allison Maddock , Chief Product Officer at CSI responsible for 7 major product lines, Scott Craig , SVP of Strategy & Product at SoftDocs, and John Man

Roadmap 130

Roadmap Webinar Vision Strategy 130

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

The Product Coalition

OCTOBER 3, 2023

In the dynamic field of healthcare, a transformative shift is taking place, not fueled by medical tools or drug discoveries, but by innovative algorithms and lines of code — signaling a new era in medicine where Artificial Intelligence (AI) is at the forefront. This article will delve into the varied use cases and substantial benefits of integrating AI in healthcare , showcasing its potential to redefine patient care.

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Healthcare Data Visualization Research Software Analytic Tools 127

Mind the Product

OCTOBER 5, 2023

How remarkable products - those that have changed us and made our lives easier, or even enhanced humanity - have been built to emphasize customer-centricity above all else Read more » The post Why customer centricity matters in product management appeared first on Mind the Product.

Product Management 175

Product Management Product Manager Management Management 175

Nir Eyal

OCTOBER 3, 2023

One Sunday morning early in my career, I arrived at work to find a colleague of mine already there. We were working on a critical piece of software for an upcoming covert operation. He approached me shortly after I sat down at my desk. “That code you were writing was supposed to be done two days ago,” he said. “The operation is tonight, and we can’t go without you.

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Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. There’s a good reason it’s so difficult. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

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User Testing

The Product Coalition

OCTOBER 5, 2023

As new technologies become integrated into businesses across all sectors, the business environment is no longer static but constantly evolving and dynamic. AI, a rapidly growing and widely adopted technology, is at the forefront of this transformation, reinventing different departments of companies, including Human Resource Management (HRM). AI technologies have brought innovation that empowers HR professionals to redefine their roles within organizations, elevating HR practices to unprecedented

Data Visualization 120

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 120

Mind the Product

OCTOBER 3, 2023

With data the driving force behind the decision-making and sustainable development of a product, all product managers need to be data savvy. Ishita Choudary provides an introduction Read more » The post The analytics alchemy : Transforming product through data appeared first on Mind the Product.

Product Management 168

Product Management Product Manager Development Management 168

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. TL;DR Generative research explores and understands users’ needs , motivations, and behaviors to inspire new product ideas and concepts.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Johanna Rothman

OCTOBER 2, 2023

Several people on LinkedIn commented on my post, Want Better and Faster Results? Increase Team Size and Reduce WIP. They wondered if adding more people to a small team would violate Brooks' Law. As with all good questions, the answer is “It depends.” It depends on how your lifecycle manages feedback loops and learning, how collaborative the team is, and how much WIP the team has.

Product Research 94

Product Research Customer Feedback Feedback Loop Feedback Software 94

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

User Testing

The Product Coalition

OCTOBER 4, 2023

Discover how DEXs are reshaping crypto trading, offering security, accessibility, and financial innovation. Embrace the future of finance today! In the ever-evolving landscape of cryptocurrency and blockchain technology, one phenomenon that has garnered significant attention in recent years is the emergence of Decentralized Exchanges (DEXs). These platforms are reshaping the way we think about cryptocurrency trading, offering a promising vision of a decentralized and more accessible financial fu

Technical Review 115

Technical Review Finance Customer Experience Banking 115

Mind the Product

OCTOBER 1, 2023

Author Bruce McCarthy analyses the learnings of product-led organisations that achieved the impossible and changed the world Read more » The post SUNDAY REWIND: Impossible outcomes by Bruce McCarthy appeared first on Mind the Product.

Leadership 156

Leadership Product Management Product Manager Management 156

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it?

B2B 103

B2B Analytic Tools Feedback Software Data Visualization 103

Johanna Rothman

OCTOBER 6, 2023

My weekly 60 seconds of WIP: This one is also from the project lifecycles book. The post 60 Seconds of WIP, October 5, 2023 appeared first on Johanna Rothman, Management Consultant.

Consulting 86

Consulting Books Management Management 86

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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

Product Management

The Product Coalition

OCTOBER 3, 2023

With our professional guidance, you can learn how to build a cutting-edge wallet from scratch like MetaMask. Investigate the way to crypto innovation right now! With the explosive growth of cryptocurrencies in the market, the need for securing digital assets has become increasingly high. This evolution has led to the development of many crypto wallets in the market with unique features and functionalities to meet the criteria of cryptocurrency investors.

User Testing 111

User Testing Research Software Feedback Software Customer Feedback 111

Mind the Product

OCTOBER 3, 2023

In this week's podcast, we were joined by Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility. Dan sheds light on the common misconceptions around pricing and gives valuable advice on aligning your pricing strategy with your business objectives. Read more » The post Decoding the mysteries of pricing strategies – Dan Balcauski on The Product Experience appeared first on Mind the Product.

Strategy 155

Strategy Product Management Product Manager Management 155

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. If that interests you, then you’ve clicked on the right guide. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

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Analytic Tools Feedback Software Data Visualization User Testing 102