Sat.Jul 25, 2020 - Fri.Jul 31, 2020

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How to launch a marketplace: A zero-to-one experience

The Product Coalition

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. I will briefly walk you through my zero-to-one experience so that you can draw conclusions on what to do, what not to do. Even though the article is intended for entrepreneurs, it could also provide fundamental insights to product managers who are tasked to improve metrics in a marketplace.

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Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Product Management University

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level.

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4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. Over my time as a product manager I have learned from some incredible product teammates on how to level up your product strategy to ensure it is as informed as possible, and communicated to your organisation’s stakeholders and customers in the [.].

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How to build a product that sells itself

Mixpanel

If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth. Though the term often brings to mind SaaS heavyweights like Slack, Atlassian and Shopify, the principles at its core are quite simple: Product-led growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain custome

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Storytelling is great, but is it enough?

Intercom, Inc.

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).

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How to Define an MVP Feature Set and Make Customers Fall in Love With Your Pilot Product

The Product Coalition

Reflection on what a minimum viable product ought to look like at the time of its pilot release to the market. So, MVP. A topic that has been pretty well threshed out so far. There’s a 99% chance that anyone who has been the least bit involved with software development in the past five years has heard those three letters. But even with the copious information available, people continue to fall into the trap of the “ideal product” when creating their projects.

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The Importance of Customer Retention: Don’t Let It Be Your Cinderella Metric

Userpilot

Retention: the lagging metric in SaaS that is the key to both survival and growth. It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers.

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Using the right data methods in product research

Lead on Purpose

Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. Understanding the problems they face, and solving those problems with a software solution, is the end goal.

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User Centered Design: do you really want it?

Imaginary Cloud - Design

Unless you have been living under a rock for the last few years, it's unlikely that you have never come across User Centered Design (UCD). After UX and UI, it's one of the most popular terms in the design field. If you're building a web or mobile app, you might feel that the recipe for success is to follow a User Centered Design approach. But do you actually know what is it about?

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Best Product Management Training Courses from 280 Group

280 Group

You’ve Decided to Take a Training… Congratulations! You are on your way to becoming more effective in your work and advancing in your role. With any of our courses, you’ll walk away with proven and practical tools that you can apply to your role on Day One back at work. You want to build better products. And that’s our very mission: to help you build products that matter.

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Scaling from 60 to 1,000 People

Mind the Product

TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. We’re happy to boast that the service [.]. Read More. The post Scaling from 60 to 1,000 People appeared first on Mind the Product.

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Tools to Collect More Mobile Customer Feedback

Alchemer Mobile

Picture this: Your customer is about to hit “checkout” when the whole app crashes. When they open it back up, they see that they’ve lost their shopping cart, and they have to start from scratch. Annoyed, they close the app and don’t touch it again for a while or maybe even uninstall it entirely. As a product manager, you’re probably on the other end, watching the app user analytics roll in, wondering why shopping cart abandonment has suddenly spiked.

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Wading Through It All

The Product Guy

Getting to the product’s lotus flower in the middle of the muck and helping the organization have just the right amount of information that is needed. Watch and learn more from product management expert, Kirsten Jepson.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Clearbit’s VP of Customer Success on turning economic headwinds into a growth opportunity

Intercom, Inc.

First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. Then, because budgets and resources are undoubtedly restricted, they must learn how to do more – with less. Automation has become a colossal aid for accomplishing both. Unlike previous financial downturns, businesses have more access than ever to technology that can put their data to work.

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How I Became a Product Manager, by Matthew Vitebsky

Mind the Product

In this ProductTank New York talk, Matthew Vitebsky tells the story about how he landed a Product Manager job at TIME magazine, where he assisted stakeholders with their entire brand package, including Time Fortune Money, Time Health, and Time Kids. After just one year out of college, Matthew obtained a role as a data architect. [.]. Read More. The post How I Became a Product Manager, by Matthew Vitebsky appeared first on Mind the Product.

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Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Product Management University

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level.

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Identifying Stakeholders for Product Success

The Product Guy

Guest Post by: Inis Hormann (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. Product Managers (PM) need to effectively communicate product vision, strategic roadmaps and concepts to a variety of different stakeholders through the different stages of the product life cycle. The challenge is identifying to share project and product updates with whom because stakeholders can change over the life of a product.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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How to Create a Mobile Customer Journey Map

Alchemer Mobile

Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Mobile offers consumers a unique way to experience brands, skipping ahead and looping back whenever it makes sense for them personally. Using a traditional funnel to understand and predict mobile customer behavior just doesn’t cut it anymore.

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Leading Teams to Success – Christina Wodtke on The Product Experience

Mind the Product

Teaching something is hard – to do it well, you need both an incredible command of the subject and great communication skills. Teaching in the form of a narrative story? That’s another level of difficulty and in her new book, The Team That Managed Itself: A Story Of Leadership, Christina Wodtke does just that. Drawing [.]. Read More. The post Leading Teams to Success – Christina Wodtke on The Product Experience appeared first on Mind the Product.

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Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. It is a commonly used metric in traffic analysis. The bounce rate is calculated by counting the number of visits without any further action (in other words, visits with just one-page view) and dividing that by the total number of visits.

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How to Take Personal Development Off the Backburner — Tactical Frameworks for Leveling Up

First Round Review

Building better teams and companies starts with working on yourself. But for startup leaders, making time for personal development is usually last on the list. Here's a collection of tactical tips from the Review archives for getting started.

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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25 Tools to Create Stunning Customer Journey Maps (Templates Included)

UserInterviews

If you’ve ever opened Sketch to create a customer journey map and thought, “There has to be a faster way to do this,” you’re in the right place for alternatives.

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How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora

Mind the Product

In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see [.].

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Three Qualities I Look for in a Great Product Manager Candidate

The Product Coalition

#3. They dare to propose big bets backed by intuition Continue reading on Product Coalition ».

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Product Manager vs Product Owner: What’s the Difference?

AB Tasty

So, you want to work in product? Understand what unites and separates PMs from POs, when to choose which and how to get started becoming one. This article was originally posted on AB Tasty as Product Manager vs Product Owner: What’s the Difference?

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr