Sat.Jul 25, 2020 - Fri.Jul 31, 2020

How to launch a marketplace: A zero-to-one experience

The Product Coalition

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. I will briefly walk you through my zero-to-one experience so that you can draw conclusions on what to do, what not to do. Even though the article is intended for entrepreneurs, it could also provide fundamental insights to product managers who are tasked to improve metrics in a marketplace.

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Your Products Have a Gazillion Cool Features! So, What Are You Selling?


Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level. But if they’re not, you’re in big trouble.

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4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. Over my time as a product manager I have learned from some incredible product teammates on how to level up your product strategy to ensure it is as informed as possible, and communicated to your organisation’s stakeholders and customers in the [.]. Read More. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

How to build a product that sells itself


If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

Storytelling is great, but is it enough?

Inside Intercom

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).

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How to Define an MVP Feature Set and Make Customers Fall in Love With Your Pilot Product

The Product Coalition

Reflection on what a minimum viable product ought to look like at the time of its pilot release to the market. So, MVP. A topic that has been pretty well threshed out so far. There’s a 99% chance that anyone who has been the least bit involved with software development in the past five years has heard those three letters. But even with the copious information available, people continue to fall into the trap of the “ideal product” when creating their projects.

The Importance of Customer Retention: Don’t Let It Be Your Cinderella Metric


Retention: the lagging metric in SaaS that is the key to both survival and growth. It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers. Last but not least – just 5% uplift in retention leads to 25-95% greater profitability.

Using the right data methods in product research

Lead on Purpose

Delivering a solid product that customers love requires an up-front knowledge of the market in which customers and potential customers operate. Understanding the problems they face, and solving those problems with a software solution, is the end goal. prodmgmt #Leadership Continue reading → Product Management Techology analyze data market research markets methodology qualitative quantitative

User Centered Design: do you really want it?

Imaginary Cloud - Design

Unless you have been living under a rock for the last few years, it's unlikely that you have never come across User Centered Design (UCD). After UX and UI, it's one of the most popular terms in the design field. If you're building a web or mobile app, you might feel that the recipe for success is to follow a User Centered Design approach. But do you actually know what is it about? Are you following a trend? Or do you really want your product to be user centered ?

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Best Product Management Training Courses from 280 Group

280 Group

You’ve Decided to Take a Training… Congratulations! You are on your way to becoming more effective in your work and advancing in your role. With any of our courses, you’ll walk away with proven and practical tools that you can apply to your role on Day One back at work. You want to build better products. And that’s our very mission: to help you build products that matter. Opportunity for Certification.

Scaling from 60 to 1,000 People

Mind the Product

TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. We’re happy to boast that the service [.]. Read More. The post Scaling from 60 to 1,000 People appeared first on Mind the Product.

Your Products Have a Gazillion Cool Features! So, What Are You Selling?


Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is level. But if they’re not, you’re in big trouble.

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7 Common Types of Software Testing


Most developers have no clue about how testing is actually done, and how valuable the understanding of software testing basics can be for developers who really want to excel in their careers. I owe a large amount of the success I have had in my career as a software developer to my background in testing. Because I learned it the hard way.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

What’s Your Organization’s Tolerance for Experiments?

Johanna Rothman

As I complete the Modern Management Made Easy books, I realize I need to explain how much tolerance an organization has for experiments. The more clients I have, the more I realize most organizations have a sweet spot for how much they can tolerate experiments or bets. Each person has an affinity for more or less change. And, most of us have some tolerance for experiments or bets. Most of us, in our non-work lives, flex more than our organizations do.

How I Became a Product Manager, by Matthew Vitebsky

Mind the Product

In this ProductTank New York talk, Matthew Vitebsky tells the story about how he landed a Product Manager job at TIME magazine, where he assisted stakeholders with their entire brand package, including Time Fortune Money, Time Health, and Time Kids. After just one year out of college, Matthew obtained a role as a data architect. [.]. Read More. The post How I Became a Product Manager, by Matthew Vitebsky appeared first on Mind the Product.

Insights from an Intern: One Month at Modus Create

Modus Create

A lot has changed since I wrote my last blog post. I officially graduated from high school, attained my first AWS certification (hopefully first of many more to come!) and I’ve recently finished one month at Modus. During this month, I’ve furthered my knowledge of web development, collaborated with many incredible Modites, and developed a love for my work that I’ve never had before.

Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. It is a commonly used metric in traffic analysis. The bounce rate is calculated by counting the number of visits without any further action (in other words, visits with just one-page view) and dividing that by the total number of visits.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Track feature requests & read customer feedback on Slack: what we do at Usersnap


Tracking feature requests from customers is a blessing, and also a nightmare for Product Managers. You want to know the needs and new ideas from your customers. So you love hopping onto different pages to hunt them down, hitting F5 to refresh the list every hour. I’m only kidding. We at Usersnap believe the voice of customers should be the driver of product development. And our Slack integration 2.0 allows you to track customer requests timely in a streamlined fashion.

How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora

Mind the Product

In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see [.]. Read More. The post How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora appeared first on Mind the Product.

Estimates Anchor Expectations; Forecasts Include Uncertainty

Johanna Rothman

What happens when you use the word “estimate?” ” For many of my clients, “estimate”== guarantee. Which is not what those words mean. Even if you update the estimate based on data, too many managers still want to know, “When will it be done ?” ” Emphasis on done. And, while managers might not remember the assumptions you offered with your estimate, they remember that date. I find that maddening.

Track biopharma regulatory updates with feeds

Roy Madden

Streamline your biopharma intelligence by adding custom feeds to your Feedly. Clinical trial updates produce overwhelming amounts of information every day. But a small portion of these articles refers to the diseases and studies you want to monitor. Cut through the noise and build custom RSS feeds on with the information you need. TRY FEEDLY FOR BIOPHARMA. Go to You are the head of an AIDS research program in a large pharma company.

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6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Three Qualities I Look for in a Great Product Manager Candidate

The Product Coalition

They dare to propose big bets backed by intuition Continue reading on Product Coalition ». work technology startup business product-management

Leading Teams to Success – Christina Wodtke on The Product Experience

Mind the Product

Teaching something is hard – to do it well, you need both an incredible command of the subject and great communication skills. Teaching in the form of a narrative story? That’s another level of difficulty and in her new book, The Team That Managed Itself: A Story Of Leadership, Christina Wodtke does just that. Drawing [.]. Read More. The post Leading Teams to Success – Christina Wodtke on The Product Experience appeared first on Mind the Product.

Books 97

Software Product Usage Trends in the Age of COVID-19


Just about every industry has been affected by the COVID-19 pandemic, with some experiencing more dramatic impacts than others. Our colleagues over at Pendo are uniquely positioned to investigate these changes through product usage analytics. Recently, they’ve begun measuring software product usage across 40+ industries and sub-industries, based on an analysis of anonymized data across.

Product Manager vs Product Owner: What’s the Difference?

AB Tasty

So, you want to work in product? Understand what unites and separates PMs from POs, when to choose which and how to get started becoming one. This article was originally posted on AB Tasty as Product Manager vs Product Owner: What’s the Difference? Uncategorized Product Management

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

How to Increase Your Beta Engagement by 75%


Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. After all, without pre-release feedback to act on, there’s no way to be sure your next release has the quality your customers expect and deserve.

Understanding Users: Learnings from the #mtpcon Session Speakers

Mind the Product

Get a better understanding of your users with insights from Joe Leech, Kristen Berman, Alicia Dixon and Steve Portigal in these Breakout Session talk videos from #mtpcon Digital 2020. Below you’ll find videos for the following: Using Psychology to Supercharge Your Product Behavioral Design: How Behavioral Scientists Build Products Bridging Physical and Digital Products User Research [.]. Read More.

How to choose the best video making DIY tool for your business?

The Product Coalition

Source: Freepik It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past? A brief history of videos in marketing Well, videos were not quite as accessible to all the marketers in the 1900’s. The first video commercial was done way back in 1941 for a brand called Bulova.

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